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Depends on what the actual gap is. If it's the typical "the ambition doesn't match the operating level," then frame your platform/brand strategy around the ambition and scale down the day to day stuff as more of a "how we get there" thing. Would think about it similarly to how one might tweak the same strat to match different budget levels.
even when it’s the only version that can actually be executed today.
How do you design strategy that creates real traction today, still feels inspiring, and doesn’t end up as a theoretical or unused deck?strategy that bridges a clear future ambition with an organization’s current reality...
Where do you adapt, and where do you hold the line?