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turns out... they were kinda Limited...
You’re literally the first person ever to make this non-obvious joke.
wait, does this mean We Are Unlimited are losing McDonald's?
We Are Unlimited is non exclusive now. So they can pursue other clients. And McDonald’s can pursue other agencies for projects. Doesn’t mean it’s over. They aren’t going to futz with the tv/packaging too much. They hired practically everyone at Leo/Arc who worked on it because it’s so specialized.
They’ve been non- exclusive and did some light pitching but didn’t win anything substantial. My guess, DDB will just absorbe them up like it never happened. Doubtful Mcds will let them continue so any of the brand work and just give them the scraps like value campaigns.
been there 😂
we got absorbed... i jumped ship, though. right before the end. no regrets on that one