Who /what role (s) in your agency are responsible for scope of work creation?
Meaning… taking a client’s brief, asset requirements, other marketing needs or objectives, etc and translating it into defined scope of work with deliverables, assumptions, timelines etc?

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Account and strat teams brief with client and ask questions with PM also attending. Account and strat ask questions and rewrite creative brief. Account and/or PM reach out to vendors to get specs and assets if client did not supply them. PM works with account and creative managers to determine internal timelines. Account and strat work with creative managers to refine brief. Account and strat brief creative team with PM. That’s the gist of it where I am.

likehelpful

Digital. To answer the scope question more directly — Account leads are responsible for finalizing and delivering to client, but department leads input.

helpful

SOW creation is a joint effort between account and project management with inputs from each discipline lead. Digital agency.

likehelpful

Thank you!

Scope of work creation is the responsibility of the Account Lead. As manager of the account he/she will reach out to client, strat, pm, creative, production teams as needed in order to build a scope/fee per the aligned deliverables and/or assumptions. Scope can be revised, reconciled and changed as the campaign development progresses.

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Super helpful, thank you

I’m curious to learn how/who makes that happen and if the answers are consistent more or less from one agency to another.

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Just going to say it. It has been different on every single project.

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Campaign coordinators

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What are the fee structures for an agency? And what would a yearly scope include apart from the hourly rates of employees?

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Almost entirely project based. Hourly rate or fixed fee usually.

Production creates sow assumptions and timelines. It gets vetted with leads in other disciplines but that’s all us.

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At my last agency it was project management and account service that put the scope of work together. These days it’s me. I think I do a better job but I may be biased. :-)

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🙌

Thank you!

Project Management

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