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I've noticed this as well. And that makes it hard when titles don't match across companies either. And every title seems to have a different job description.
Coach
Exactly! I wonder if it comes from a desire to market the role internally instead of externally, as in "this role is not going to step on your foot, it is a completely new category"
Coach
Often branding or internal leveling leakage. It can hurt discoverability and confuse candidates, especially in search filters. Clear, standardized titles generally produce better matching and applicant quality.