Why do some people get so fancy with job posting role titles? I've just read one about a "senior platform architect". Isn't that working against matching candidates, as it doesn't fit any standard role / category?

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I've noticed this as well. And that makes it hard when titles don't match across companies either. And every title seems to have a different job description.

Exactly! I wonder if it comes from a desire to market the role internally instead of externally, as in "this role is not going to step on your foot, it is a completely new category"

Often branding or internal leveling leakage. It can hurt discoverability and confuse candidates, especially in search filters. Clear, standardized titles generally produce better matching and applicant quality.

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