Would starting in an SEM analyst role pigeon-hole me later on down the road if I wanted to transition to more of a broader analytics role?

Posting as :
works at
You are currently posting as works at

No harm taking it, especially if you already have some media analytics experience. Media analytics is undergoing some changes as well and we have to make analytical thinking part of every discipline in the agency. SEM analytics is a big one. SEM is so niche, but a lot to learn... with very different tools..

Do a stint here and you could be very valuable to other places too (i.e direct to consumer start ups like away or Harry's razor)

like

Depends on how you play your cards. I'd say do it for a year or 2 at the most, then rotate and do some other type of analytics... did you have experience in other types of analytics?

like

It’s an entry level job coming straight out of college. I have some experience in a bit of all analytics from different internships. I figure I can use this role to get my foot in the door in the industry for a couple of years and then transition later on.

like

Well knowledge of search helped me get into analytics as lot of things like social listening, media monitoring etc rely on knowledge of keywords and semantics.
Before that i used to do SEO.

These days however, paid media operates very differently. Focus is lot more on facebook ads rather than google ads.

like

If it is entry level don't worry about it but switch it up after 18 months or so. You'll only get pigeonholed if you stay in one role too long at this stage of your career. Also, ignore the advice to focus on FB over Google. Especially starting in SEM.

like

I started in paid search and successfully transitioned to analytics. Felt like it was pretty seamless to be honest. Paid search work can easily turn into site side analytics for landing page research, keyword ideas, and setting up tests and funnels (to name a few).

Once you’ve demonstrated competency there, you can branch out into other channel performance on the website - which can lead to a more omni channel approaches like market mix modeling or cross channel attribution.

like

Related Posts

I have completed my AWS solutions architect professional exam

likesmart

What's the typical compensation range for a senior editor position? I suspect I'm being underpaid

like

anyone here switched from McCann Health NY to FCB Health NY? Thoughts? Advice?

Hi fishes , wanted to know more of Mphasis transformation team ? How is the culture and what's the core job ? How is a senior manager role ?

Hi Fishes

If you are looking for a Job Change and if the role looks familiar to you, feel free to ping me for a referral!

3-5 YOE in tools/software development of applications using Angular, React, Nodejs

experience with BI tools like SuperSet & MetaBase, visualization tools Extensive experience in web based dashboard development and telemetry.

Experience in backend Database preferably Postgress and MySql

Happy to Help 🤘🙂

helpful

On the bench and projects are very tight. I am actively looking in cyber. Anyone hiring?

like
like

Anyone from Harman international can share their experience and insights about WLB, yearly hike, culture, perks or benefits, work from home policy.
I have 6 YOE as SAP functional, what designation as I expect ?

like

Anyone get a verbal offer where the hiring manager tells you they will be sending a formal offer letter, but be patient. No details on compensation, benefits, PTO, etc shared at all. It’s been a week and I’m still waiting. Not sure if this is an ominous sign.

like

Good Morning, I have 8 years of experience as a healthcare consultant, and I have my MPA in Heath Services Management. Any ideas what roles I may qualify for within the company?

like

Looking for a referral in companies in Hyderabad, India

Tech Stack: SQL, PL/SQL, ETL, Azure, Alteryx, Dataiku, Python (basics), Tableau, Viz.

Total YOE: ~4 years.

Hey guys! Yesterday the company i worked for laid off the people in our state for economic reasons with no notice. I’m in desperate need of referral in entry level SWE/SD(or similar) positions at the moment. Any help would be greatly appreciated. Thank you!

like

Can anyone please refer me for this position in KPMG India
The role : Associate Consultant - (21000DQB)

like

Hi
Can anyone provide me a referral in
Cisco.
I have 1+yr experience.
#ciscoCisco

Hello fishes ,
I have been interviewed in Amazon for RCS MARS II role. Can anyone tell me how much I can expect in that role ??And I am still left with last round with senior manager II , what should I expect in that round ??

Thanks ,

like

Can someone let me know about the BA4 sox assurance role in barclays.... how is the learning opportunity, wlb and increments plss little urgent

like

I’m frustrated. I’ve been in the job market for an ungodly amount of time, applying to various companies and have had zero luck.

I’m getting worried nothing will pan out and would really appreciate words of wisdom. Given our current situation, I understand the job market isn’t too hot right now but, are there any companies you’d suggest looking into that are hiring? Ideally, I’d like to work client-facing (sales, BDM, partnerships etc.) please help!

like

I am holding multiple offers with different roles and different locations.
Please help me make a right choice in terms of Work life balance, growth and learning.
My Preferred location is Hyderabad.
WNS Global Services : Assistant Manager Machine Learning (17+3.40)-Bangalore
EXL : Consultant-2 ML ops( 20.5(fixed +pp)+1.9)+2L joining bonus- Hyderabad
Hotstar : Data Ads strategy Analyst( 21+3)+ 1L joining bonus- Mumbai
Tiger Analytics: ML engineer(22+2)- Hyderabad

More Posts

I have completed my AWS solutions architect professional exam

likesmart

What's the typical compensation range for a senior editor position? I suspect I'm being underpaid

like

Hi Fishes,

If anyone has given an interview in D.E Shaw, please let me know about technical rounds ?

like

Let's say you work remotely full time in private/group practice. Mental health or Wellness.
What's your maximum client load for a week? 20? 30? ... 10?

like

Finger Lickin' Good

Post Photo
likefunny

DM me for KPMG referrals!

like

anyone here switched from McCann Health NY to FCB Health NY? Thoughts? Advice?

Hi sharks

I am Dynamics 365 CE +Power platform developer with 2 years of experience.

I got 3 job offers. One of them is KPMG,

I want to know the work pressure of KPMG as a dynamics 365 developer.

Thanks in advance

like

Can anyone please share BP (British petroleum) interview experience. I have given one OA and 1st technical interview happened. What they generally look for person with 10 yoe. @bp

like

Hi fishes , wanted to know more of Mphasis transformation team ? How is the culture and what's the core job ? How is a senior manager role ?

Hi Fishes, howz the leave policy at mphasis?? Thanks

Looking for job opportunities as UI UX designer.

Exp: 2years
Please DM

Need help with an upcoming interview with a card scheme where the below question was raised to create a ppt file for submission prior to the interview

Create L3 payment application running on 3rd party Android payment terminals replacing manufacturer’s payment application. Please outline steps to develop and bring product to market. Please start from i) market & competitive analysis, ii) work with software development team to implement vision, to iii) go-to market strategy

Any help appreciated

like

What is the hike percentage for promotion in Qualcomm India?

like

New twist on an old classic...

Post Photo
likefunny

My ex husband was an extrovert and alcoholic. He went out with drinking buddies or anyone who would join him several times a week. We grew apart. Why is love so blind? It should have been obvious...

like
like

What will be in hand salary guys?

Post Photo
like

Looking for new friends to hang out with in Oakland.

My old friends are getting boring 🤷🏽‍♀️🫢

likefunny

Has anyone from India on h1b applied for global entry? I am heading out there in Feb and planning to start the process

like

Additional Posts in Data and Analytics in Advertising & Marketing

What is a starting salary for a Biostatistician with a MS in Biostatistics with 1-2 year of research experience?

like

As a student researching advertising technology , what AdTech programs are organizations currently using and what features of these products are essential to your everyday life?

I recently got an offer from Dell for Senior DS in the sales and strategy team for quota planning.
TC:155 Base + 8 % Bonus (Remote)
Does any one knows the work culture in Dell and this team in particular?
The TC looks much more than I was expecting so I am worried about the performance pressure.

like

Hi all, I landed a digital analyst role in a renowned retail brand. I would work on the app analytics to improve user product experience and increase rev overtime. They use Adobe analytics.

What data analytics skills should I learn in addition to Adobe analytics software? Should I still learn sql, power bi, python, r?

Or is it like Google analytics for marketers the AA navigation can handle a good amount?

like

Anyone work at Demandbase and willing connect?

like

Currently working as an Analyst.
Looking for a Analyst position within Amazon, Deloitte or KPMG
Looking for referral from Amazon, Delotti or KPMG

like

Hi, I am new here and I needed some advice.
I got an offer at Rockwell Automation for a Data Engineer position. The current offer is 95k, but I was hoping for more. I have 3+ experience as a business analyst and just got a MSc so I can pivot into Data.

Extensively researching salaries, Data Engineers earn 120k+

Want advice if it’s a realistic ask to ask for the same range or how to go about asking for more money.

like

Hey Bowl,

Does anyone have any insights into the role of an analytical lead at Google? I currently manage ad tech products and want to understand more about the role at Google

Would be great to hear your thought on:
1. Moving from Product to Analytical lead role
2. What to expect with the role

like

What do you use Python for at work?

like

I’m curious how agencies structure data/analytics teams. Does your agency have a dedicated team for data & analytics? Does that team fall under digital, dev, or another umbrella? I’m in a new place and working closely with the analysis team, enjoying the collaboration quite a bit but wondering if it’s common.

like

I’m a Junior right now and I’m thinking about my career growth. I’m planning at staying at my currently company at least until I become Analyst. I love R/GA and the work I do but I want to make sure I’m getting compensated fairly throughout my career. I’ve been think I’ll stay until I’m a Senior and then when I’m ready to be manager, I’ll start looking around and then possibly come back. When do I jump ship? Do I stay forever? Any personal experiences?

like

Any recommendations for learning SQL? Would Youtube/LinkedIn learning be the best method?

likehelpful

I recently completed the Google Data Analytics Certificate. I saw a tip about getting projects on your resume that you can talk about in interviews. How did you go about finding projects to practice your skills? What was one of the first projects you took on early in your data analytics career?

like

I’m feeling very burnt out working in analytics at an ad agency but want to stay in the marketing analytics field. Are there any other positions in marketing analytics that offer better work life balance?

like

Hello guys,

Has anyone been interviewed before for a PPC specialist job?

like

What is your favorite business intelligence tool and why?

Anyone have advice for starting a new job remotely? So grateful to be starting a new job during this time- thanks in advance for your help

like

what are the best tech companies to work for if you want to get a job in marketing analytics / strategic marketing consulting ?

likesmart