Would starting in an SEM analyst role pigeon-hole me later on down the road if I wanted to transition to more of a broader analytics role?

Posting as :
works at
You are currently posting as works at

No harm taking it, especially if you already have some media analytics experience. Media analytics is undergoing some changes as well and we have to make analytical thinking part of every discipline in the agency. SEM analytics is a big one. SEM is so niche, but a lot to learn... with very different tools..

Do a stint here and you could be very valuable to other places too (i.e direct to consumer start ups like away or Harry's razor)

like

Depends on how you play your cards. I'd say do it for a year or 2 at the most, then rotate and do some other type of analytics... did you have experience in other types of analytics?

like

It’s an entry level job coming straight out of college. I have some experience in a bit of all analytics from different internships. I figure I can use this role to get my foot in the door in the industry for a couple of years and then transition later on.

like

Well knowledge of search helped me get into analytics as lot of things like social listening, media monitoring etc rely on knowledge of keywords and semantics.
Before that i used to do SEO.

These days however, paid media operates very differently. Focus is lot more on facebook ads rather than google ads.

like

If it is entry level don't worry about it but switch it up after 18 months or so. You'll only get pigeonholed if you stay in one role too long at this stage of your career. Also, ignore the advice to focus on FB over Google. Especially starting in SEM.

like

I started in paid search and successfully transitioned to analytics. Felt like it was pretty seamless to be honest. Paid search work can easily turn into site side analytics for landing page research, keyword ideas, and setting up tests and funnels (to name a few).

Once you’ve demonstrated competency there, you can branch out into other channel performance on the website - which can lead to a more omni channel approaches like market mix modeling or cross channel attribution.

like

Related Posts

I interviewed for the position of Associate Human Capital Advisory role at KPMG. I cleared my first round but for the second round tgey gave me 2 case studies and one excel assessment to be completed in 2.5 hours. I think I messed up the case studies and just wrote the approach and recommendations but didn't include any other preferable portions. Is there a minimum cutoff for these assessments?
KPMG

If anybody is looking out for a referral for Project Manager with Banking domain profile in Larsen and Toubro infotech .
Please send the details to me
Full name
Gender
Date of birth
Email
Years of experience
Phone number

like
like

Hello! I am an admin professional here with no tech background currently, seeking a position in tech! I am focusing on hr or project/program management for now until I can build up my skill set. Is there anyone who would be willing to offer some suggestions on where to apply/get an interview? I am a woc as well so places that value diversity is important, and I’m really looking to get even just a pinky in the door. Thank you!

like

Hi all NICE interactive solutions is hiring for various positions. Anyone interested DM me.

Post Photo

I’m a home infusion nurse previously with CVS looking to get into clinical project management. Have PM skill set, just no experience. Anyone have advice on who’s hiring entry level? Any advice in general? It’s rather competitive out there

like

I am currently working in PayPal India, have completed 2 years in my role.
My career goal is to move to US, that's where all my friends are.
how can I make an internal switch to US office ?
Any suggestions are helpful Thanks.

like

A great opportunity with a top brand has come up. I have not actively looked to make a move, but this role and brand looks really promising with a greater earning potential. Down side is I would need to relocate which I do not want to do and would be a challenge for my wife’s job . Any suggestions on how to leverage for a leveling of my current salary and role which I have been told is in the works but I have not seen any sort of movement to give me confidence that it will happen?

like

Currently interviewing at JPMorgan in their CIB division for a associate operations role. Have met with 5 people for two different teams and another person for another team, all of which I believe are 3 total open positions for 3 different teams. Any insight on the interview process or how long it takes or any sort of idea to give me on what I could look for that might help me believe I might get an offer? Checked my online application again recently and still says “In Consideration”

Our Data and Analytics practice is hiring, DM if interested!

likefunny
like

I know I’m not the only one burned out on insurance. Has anyone thought of moving into a different career? If so, what?

likesmart

Hi everyone,

I'm looking for a referral at Societe General or any any company which has openings relevant to my profile.

Experience in EMC Networker, Commvault, DataDomain.

My DM is not yet unlocked.
Could anyone kindly do the needful

Thanks in advance
Much appreciated!!!

like

@Atlassian @Chennai..Folks at @Atlassian can you please give me a referral for data engineering roles

like

What should I expect when trying to exit into a more competitive (geographical) market?

My home office is in a developing country (think non-EU/US, G20), I’m looking at Biz Ops/PM roles in tech in Western Europe. How much should I expect to be able to leverage my consulting/McKinsey background in this context?

like

Legal walo k liye bhi offices are opening kya🥺
P.S- this is for GDS. I know it's WFH till dec.
Just wanted some clarification for 2022

like
like

Any ZS folk willing to give a referral? I am interested in a position in the “Strategy and Transformation” division based out of Illinois. Happy to answer any questions !

like

Hi
Need referral in WIPRO
Req ID: 2709147

like

More Posts

How are people making AP/P in 5-7 years at ClearView? Is that the norm? Is salary tenure or title based?

like

This billboard is for the subdivision I live in (ugh, suburbs) and I hate it SO MUCH. “Differently Different.” Different from what? ALL OF THE HOUSES LOOK THE SAME 😡

Post Photo
likefunny

Finance consulting UK&I team - where are your clients located? Hoping to get a variety of answers here, trying to gauge travel / commute time needed :)

Advice for dealing with a micromanaging research lead? It’s pretty suffocating and it’s honestly killing my drive to work on this project

likehelpfulfunny

Got 2 rating with a promotion to consultant.

What will be the total % hike

like

hi ,

where i can find document id to accept the offer letter.

urgent.

What's the most inspiring story you've heard for the origin of a tech advancement? For instance, Samuel Morse invented the telegraph after he spent 6 days riding to get to his sick wife, just to find out she was dead.

like

Lume shot as I walked into a parking garage

Post Photo
like

Anyone who recently ported their H1-B extension to premium? Any issues faced? I keep hearing that it’s not advisable

like

Hey , anyone keen to share how their salary progressed from year 1 to like year 4 including ur stocks and what not? Starting off about 95k ish

like

Hi Guys....

What should I demand in salary discussion from Infosys for having 6 years of java experience ?

like

Hiring multiple positions in Tech/Sales at Fintech GRIP.
Having worked at a startup is a plus.

Website
https://www.gripinvest.in/
Location - Flexible (WFH or Gurgaon office)
Perks -Permanent WFH

Interested folks DM or share your resume at prakruthi@gripinvest.in
The detailed JD can be shared later.

Mention notice period and Job role applied in your subject line

Post Photo
like

Hi Guys I have total 5 years experience in US Tax. From US Tax to Banking I want to switch of profile. I am associated with BDO now.

like

What happens when you get laid off? Do you get to stay until the end of the day? Do you say goodbye to people or try to leave without anyone noticing?

like

Hi Fishbowl Community,

I am making a career switch from Marketing/Account Management into Consulting. Would appreciate if someone can share their path into this field and how they went about finding a case study partner to practice with? Any great books/ or recommended online programs/certifications would be helpful too!

Thanks 😊

like

One of my passion is telling me how to choose career path and how to make themselves better. I discovered that each time I talk to people about this am super excited and also people have commended on my experience on different subjects and wondered how I do it.

What career pathway do you guys suggest I go for ??

I would really appreciate your contribution.

like

Hello Everyone,

I recently got interviewed for the Business acumen team(PWC AC Kolkata) and done with all 3 rounds. My interview went well but they haven't got back to me since last 3-4 weeks. HR told me that they are yet to get a feedback and suggesting to wait. Anyone else facing the same?

like

Guys , I'm been offered Engineer 2 position in D USI and put into snet team , which HR said to me as product team within D . So what exactly snet team means and how it is different from others teams. What r the other team. I'm into SAP domain.

like

Hi all need 11 likes for DM

like

Can do ClearView referalls for anyone interested in LS

Additional Posts in Data and Analytics in Advertising & Marketing

Anyone have experience working at a market research company? Thinking about making the switch

like

Hey all, anyone have any experience with analyst positions at Coinbase? More so interested in work-life balance and how their “target bonus” and “target equity” work. Thanks.

like

Hii! Question for everyone, how much should a UX Researcher (quantitative) with 5 years experience + PhD should be making? NYC based

like

I’m a data analyst in the data and analytics department at my company but I don’t use SQL/Python nor do I use data visualization tools. I’ve been taking SQL and Tableau courses on DataCamp but I don’t think I’m retaining much.

Tbh I feel very lost. Should I talk to my manager about this or should I just continue learning on the side? Any advice on how to actually retain the info?

I just find it weird how my title is a data analyst yet I don’t code/use data visualization tools. Help :/

like

Do you think it's better to let your work speak for you in terms of getting promoted/moving up? My college mentor (admittedly not for analytics) was always adamant that promotions would come when you deserved them, but I've seen several people I wouldn't necessarily consider rock stars at their job getting promoted this year. Should I be going after it harder/asking for it instead?

like

I'm an analyst who prefers managing data systems and data operations than doing the actual analysis work. Is there a market for this? Ad ops?

likehelpful

Hiring for a Senior Analyst position, and looking for someone who likes to use data to inform UX. We have someone to pull and organize data, need someone who can put that data into actionable website optimization recommendations. You will see your work in action for a large, global brand. DM me with any interest.

like

At first, I thought the article was someone's honest assessment of the industry. Then I realized it's just another propaganda piece (aka ad) for a social consultancy. 💩

like

Do you mention who your clients are in interviews? I can never tell what the right way to do this is. I usually say something along the lines of “a large client in X industry/vertical” because dropping the client name feels tacky? But at the same time, my main client is niche and knowing who is kind of vital to understand the work.

like

Citi folks - new at citi and just found out that they do not provide laptops 🤯. Now I’m concerned with how the technology is otherwise? How is WLB? Do they reimburse if you purchase a laptop to use? Any insights will be greatly appreciated. TIA

like

anybody looking for a data person at the manager level in NYC ?

like

Data 🐠

I need current market rates for analytics freelancers. Work skews toward true marketing analytics (reporting, dashboards) but will also include things like social listening or light audience work (3P available info - nothing custom). Prefer agency backgrounds.

What would hourly rates look like for:
Analysts
Sr Analysts
Managers

like

what tech stacks y’all using?

me: excel, tableau, alteryx mainly.

heavy lifting on tableau is outsourced and any use of databases/APIs vary by team

want to join a shop that has more hands on tech work

like

Best website(s) or resources to learn SQL?

like

What resources do you follow to stay up to date with the latest trends in data analysis and marketing? Are there any influencers in this space?

like

Anyone else getting screwed by the FB/IG API???

like

What are your favorite programs, tech tools, and hacks for data and ana?

like

Anyone have any recommendations for a survey analytics course?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal