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I interviewed for the position of Associate Human Capital Advisory role at KPMG. I cleared my first round but for the second round tgey gave me 2 case studies and one excel assessment to be completed in 2.5 hours. I think I messed up the case studies and just wrote the approach and recommendations but didn't include any other preferable portions. Is there a minimum cutoff for these assessments?
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Hi Fishers, I want to pivot my career into management consultant. I am currently working as a Market research analyst with 1 YOE. Can someone please suggest me how or where should I start to build my career in management consulting at Big 4.
Also, please suggest entry level jobs that I will be eligible for with skills in Strategy, primary and secondary research, and competitor analysis.
Thanks in advance!
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Hiring multiple positions in Tech/Sales at Fintech GRIP.
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Interested folks DM or share your resume at prakruthi@gripinvest.in
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Additional Posts in Data and Analytics in Advertising & Marketing
Best website(s) or resources to learn SQL?
Anyone else getting screwed by the FB/IG API???
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No harm taking it, especially if you already have some media analytics experience. Media analytics is undergoing some changes as well and we have to make analytical thinking part of every discipline in the agency. SEM analytics is a big one. SEM is so niche, but a lot to learn... with very different tools..
Do a stint here and you could be very valuable to other places too (i.e direct to consumer start ups like away or Harry's razor)
Depends on how you play your cards. I'd say do it for a year or 2 at the most, then rotate and do some other type of analytics... did you have experience in other types of analytics?
It’s an entry level job coming straight out of college. I have some experience in a bit of all analytics from different internships. I figure I can use this role to get my foot in the door in the industry for a couple of years and then transition later on.
Well knowledge of search helped me get into analytics as lot of things like social listening, media monitoring etc rely on knowledge of keywords and semantics.
Before that i used to do SEO.
These days however, paid media operates very differently. Focus is lot more on facebook ads rather than google ads.
If it is entry level don't worry about it but switch it up after 18 months or so. You'll only get pigeonholed if you stay in one role too long at this stage of your career. Also, ignore the advice to focus on FB over Google. Especially starting in SEM.
I started in paid search and successfully transitioned to analytics. Felt like it was pretty seamless to be honest. Paid search work can easily turn into site side analytics for landing page research, keyword ideas, and setting up tests and funnels (to name a few).
Once you’ve demonstrated competency there, you can branch out into other channel performance on the website - which can lead to a more omni channel approaches like market mix modeling or cross channel attribution.