Wtf is a social idea? Feel like I have no idea anymore.

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Posting as :
works at
You are currently posting as works at

Depends on who’s asking. If it’s your social “strat” team, it’s a conversation card on twitter or an influencer on the tok. If it’s a creative director, it’s Oreo or or Old Spice. If it’s Account, it’s anything you can do for $10k.

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I do need a new writer.

It’s a dumb way of saying we don’t have production budget to do something good.

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#social

Post Photo
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Step 1
Hire an influencer
Step 2
Go about other stuff

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It’s an ask for internet vitality, which there is no formula for. Usually publications picking up PR on it is enough to validate the idea IMO. Start there

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Does it invite the audience to participate or remix or otherwise make it their own?

helpful

An idea for social

Does it add value to your target’s feed, or is it noise they scroll past?

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