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What’s it like at Verizon?
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*Insert that Steve Buscemi .gif*
You'll always be five minutes behind the curve.
#justsaying
Highly recommend having gen z folks as part of the marketing team. I lead social on the brand side and our social agency team is a mix of established marketers and younger “creators” creatives and copywriters who help us validate that we’re leveraging language in a way that’s authenticate to the use case or trend and not try hard. That said, the entirety of the content, language and tone has to be broadly authentic to your brand tone also vs throwing in a “cringe” or other buzz word into content that otherwise does not speak to that demographic