Advice on using youth slang in branding efforts? We're trying to reach a younger audience, aged 16 to 22. We're trying to speak these kids' language any tips on how to come across as authentic and not "cringy"?

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You'll always be five minutes behind the curve.
#justsaying

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Highly recommend having gen z folks as part of the marketing team. I lead social on the brand side and our social agency team is a mix of established marketers and younger “creators” creatives and copywriters who help us validate that we’re leveraging language in a way that’s authenticate to the use case or trend and not try hard. That said, the entirety of the content, language and tone has to be broadly authentic to your brand tone also vs throwing in a “cringe” or other buzz word into content that otherwise does not speak to that demographic

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Likes to Open DM please ❤️

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