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How about just better pay…over the last 2-3 decades, accounting has gone from top 5% of starting pay after college to now around 50%. Less pay = less prestige.
Make advisory more accessible
Like, don’t reject candidates with demonstrated talent, only because they didn’t graduate from a target school. I have seen big 4 at certain markets have extreme obsessions gatekeeping people from other schools than the regional target school.
Don’t argue with all that school doesn’t matter once experience established, but they do exist, the biase, even you are high performer, good resume, CPA, have relevant experience for years. It’s always the people who f things up
Mentor
You know what’s cool - money! That’s why law and high finance are Cooke, because you can actually get rich.
Stop trying to make "accounting is cool" happen. It's never going to happen.
Accounting isn’t cool?