{ "media_type": "text", "post_content": "Always baffled how in America we hire a director and an editor separately for the most part. And that many directors don’t supervise the edit. If you hire a director, aren’t you hiring for the vision they bring? And if so, wouldn’t you want that to translate thru the edit? In some other parts of the world the director has in house editors and it’s an orchestrated thing.", "post_id": "602003b300094f0025514728", "reply_count": 15, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Always baffled how in America we hire a director and an editor separately for the most part. And that many directors don’t supervise the edit. If you hire a director, aren’t you hiring for the vision they bring? And if so, wouldn’t you want that to translate thru the edit? In some other parts of the world the director has in house editors and it’s an orchestrated thing.

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We often do a first cut with the director, then make the edits the client demands once they leave. Agree that an editor should be chosen with the director, that’s not uncommon.

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Yikes. I agree with you on the editor thing—but I’ve never worked on a spot where the director wasn’t involved in the edit in some capacity?

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Yes, coming from the UK where the director does the edit with you, it is really odd.

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We always ask the director (especially comedy directors) if they have a preferred editor and then take that into account when we select. And I’ve never had an edit where the director didn’t weigh in first

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The editor saves the director from themself. It’s likely because this is the way Hollywood does it for full-feature films. Every world-famous director has an editor that they trust their life with.

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I mean I guess that’s why there’s always a “directors cut” But I always thought the same thing. I think a lot of times the agency has an editor that they’ve always worked with that knows the client and the director is only hired for that one job. Totally agree with you.

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Because have you seen the directors first cut? I’ve never seen one that wasn’t ass

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You’ll usually get the director’s input one way or another — esp if they really like the work and are invested. But I’ve found it’s rarely a huge improvement on what you and the editor can get to on your own. Also, honest question, is there no part of the production process you as a creative want to own? I find it fun and motivating to work closely on the edit and NOT have a director fully take it over.

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That is weird now that I think about it Did not know it was different elsewhere

smart

Because clients. A directors vision rarely perfectly aligns with the clients needs, as ridiculous as they may be. Down here at the bottom of the food chain, directors are rarely still attached to the project and are on to their next paying gig.

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Hey while we’re at it, why even have a separate director? Have the art director do everything. They’re a creative, so they can even write the copy, too. Throw in the strategy as well. And manage the client. Screw it — the entire campaign will be done by one person.

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