Any client who thinks they’re your only client.

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It’s always the ones who pay the least that want the most.

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It's not the clients fault, it's the client manager's fault for not doing their job (aka client management,). If you bend over backwards and promise me the moon, sure. Bend over and give me the moon. Accounts with the weakest account managers are the worst.

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Even the world’s best client manager can’t stop some people from thinking they deserve a Coca Cola campaign on mom and pop budgets by EOD. You can try again and again to reset and manage expectations but some people in this world just won’t get it through their heads

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Far too many account folk think it's much easier to manage the creatives than the client, so they take the path of least resistance and do exactly that. When the creatives resist they use their political savvy to subdue them. And then they reap the rewards of having the client "like" them because they do whatever they want. Then when the layoffs come, they fire the creatives who have been blamed and keep the weak account people. Result is account driven agencies and creative work that gets weaker every year.

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@Edelman 1, that's the thing tho. Unless you have a very special SOW where this sort of request is included or you're charging the client out of the ying-yang for rush work, it's Client Management's JOB to manage the client. If out of scope requests are making it to the team, someone in Client Management isn't doing their job. Clients are doing their job by making sure they are getting the most out of their contracts (although some are real dicks about it) and Client Managers are doing their job by listening to requests and tactfully shutting down unreasonable ones. I think Client Management is the hardest job in the business (if you're doing it right) and since 2008, many of the good ones left for consultancy/client-side leaving bad leaders to pick up the reins and train a new generation bad practices. Weak Client Managers are killing the business, IMO.

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@consumer insights manager 1, spoken like a true person who’s never managed a client. Client services and maintaining a relationship is give and take. We don’t say yes to everything and we’re the one who is delivering bad news both ways: either to tell the client they can’t get what they want or to tell the internal team we need to step up to the plate on this one. You’re right, it’s challenging. Not everyone can live up to it. I certainly don’t agree that it’s generational though. There have been both good and bad client managers as long as the role’s existed. Sorry you seem to be dealing with the shitty ones

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Yeah currently have one client who seems to think this. Just sends emails on new chains requesting things and giving due dates that are unfeasible. It’s also just such small change projects.

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How about the client that KNOWS they’re your biggest client and that the agency will do anything to keep them.

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How about when agencies staff person X as100% to one account but in all reality has them working on multiple accounts to manage agency margins.

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Ever have a client who didn't ??

smart

@Ed1, so you think I'm mostly right but somehow clearly have never managed a client before? I've spent most of my career managing clients. And I wouldn't say it's a generational issue...that suggests something very different. It's simply an industry issue. Less incentives for people to stay during the recession as agencies continue on a race to the bottom on pricing cannibalizing each other and making a long career agency-side less stable and liveable. No bonuses, no longevity, younger and youger leaders, less and less focus on people staying, more on squeezing the bottom line. Short-term client satisfaction and a quick buck than developing and keeping talent, valuing the Work over stupid clients. Agencies have fucked themselves over.

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