Any creatives (specifically copywriters) who moved from agency side to client side willing to chat about your experiences? I’m considering a move but am not exactly sure if I’ll be able to do the work I want to. The role I’m up for is technically a copywriter role but it seems that the client side expectation of a copywriter is a little different from what I’m used to. Seems to be content writing, social, internal comms and little actual marketing campaigns for my portfolio. Is that how it is?

likesmart
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works at
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Made the switch, still here. It depends on the client you are making a move to. I do the same job (campaigns, TV, radio) as well as overseeing things like content. The only thing missing is pitching.

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CW 2 - Spotify, oatly, dollar shave club and a lot more frequently do amazing work I’d love to have in my portfolio so that statement really isn’t true anymore

I enjoyed my shift. Better pay and hours.

I also returned.

Leave and come back! Test the waters.

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