Any former Acct. Mgmt. pros who've switched to Strategy? Would love to hear your story & learn how you made the switch.

After 5 years in Acct. Mgmt., I don't see myself as an AD or GAD someday. Responsibilities like relationship mgmt. & budgets don't appeal to me as I move up the ladder. My skills/passion lie in writing, research, analysis, & presenting findings. I'm energized by collaborating w/ creatives, brand positioning, & monitoring trends.

Would love to hear how you made the jump.

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I did. Feel free to dm.

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I did. I switched from account to strategy when I moved from Grey to Doner. Five years at Doner and then went client-side strategy in the marketing department of an auto OEM.

Promotion opportunity arose with an agency in account management on a different car account in the city I wanted to live in, so switched back to client services but with strategy chops.

The initial jump was tough but Doner wanted me so I said the only way was if they gave me a strategy role.

Make friends with the CSO and tell him you’re interested.

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