Any other copywriters struggle with ADD? I feel like I’m on my CDs last nerve when it comes to my god awful proof reading. But if I write something I have such a hard time picking out errors. It’s a rookie mistake and one I hate but sometimes I feel like I can’t help it. Any advice to combat this issue?

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There are tricks to get around the tricks your brain plays.

Eg. Don't proof on the screen. Proof on paper.

On the screen, select all and change it into a very different font family.

Basically change the context in which you wrote and read it.

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This is helpful! Thanks!

What kind of errors?

Run everything you do through https://hemingwayapp.com/

There’s really no excuse for errors these days given the technology at our disposal.

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I never rely on my copywriters (completely) to proofread. We’ve all seen those words missing letters brain teaser type things. We fix things in our heads without realizing it- everything needs a second set of eyes. Do you have a trusted co-worker that you could have check over things before you send them off?

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I do actually and may start utilizing them. It’s just hard when projects have a quick turnaround on top of everything. I do use the speak text feature on word but even that isn’t 100% foolproof. I really may need a second set of eyes.

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Try proofing it forward and then proof it backwards as well. You’ll read the sentences and structure in a way that makes your brain focus in a different way, and might be helpful in catching additional items.

Also, if you feel like you’re consistently missing the same errors, do find and replaces for those things to help check you as well.

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Me too. You are not alone.

Thank you. I just feel like a failure sometimes. But I’m also a human and make mistakes

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