Any tips or tricks for valuing a mostly B2B podcast, from the sales-side perspective? IOW, what its producers can likely charge for inventory? Obviously I'll be looking for audience size, uniques, time spent, but I welcome any other ideas and also what kind of CPM I should be looking at applying. Thanks!

like
Posting as :
works at
You are currently posting as works at

Why not ask Global or Spotify for instance?
From my memory (but it was for UK market) CPM was around 13GBP

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