Anyone have a deck or examples of great brand/product positioning lines?

Posting as :
works at
You are currently posting as works at

“Where’s the Beef”

like

Do you know what the freshness positioning was as a line?

Just do it

Southwest back in the day: “We are THE low fare airline.”

Amazon: to be earths most customer centric company

Nike: To bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.

Related Posts

Anyone looking for a job change? DM me for a Deloitte referral. We are hiring numerous positions across the country.

likesmart
likefunny

I can sense resource cut in coming few month in MasterCard India in non technical profiles. Anyone else feel the same ? Should we be cautious.

likefunny

Is EY hiring Business Analysts / Business Operations Specialist/ MIS agents anytime soon?

like

Any New Yorkers free for a drink tonight?

like

Recent immigrant and about to buy a car - insurance company said it would take 2 weeks to process my application. Is this normal? In the US I insured my car with one 10min phone call, so was a bit surprised

funny
like

Is a 900k net worth for a single person at almost 40 good or terrible? I see posts from our US counterparts on net worth and salary and feel so behind yet we have such a high COL in Toronto.

like

Moved to the GTA last year from Vancouver; and we have a BIG raccoon issue here. It’s pissing me off. Raccoons keep taking a dump on my porch. Tried everything to deter them away but been unsuccessful

funny

Hello all,
How to apply for onsite jobs. Tried LinkedIn but didn't get any call. From India how to get opportunity for work in another country. Please suggest. Skill - ETL, SQL 7 yrs experience

like

How is service line consulting in Deloitte India (not USI), is it only applicable for Indian clients? Has anyone joined recently? Faced any issue with Work life balance ?
Deloitte Deloitte India Deloitte USI PwC EY

Hi

I resigned Epam Anywhere last week because I am on bench since 2.5 month , package in EPAM Anywhere was 32.40 lpa fixed .

Started looking outside and got opportunities.

Two offers:

Citi bank- 3277000 fixed

Mastercard- 308000(including 2.80lakhs variable)

I am really confused between these two companies, I heard WLB is very good in Mastercard, but again their salary difference is too much.

Kindly suggest its Urgent.

Java developer having 8.6 years of experience.

like

Hi all, I am looking for a job role in sales/business development manager for Gujarat, India location. Please let me know if any...

like

Dear TCSers,
How many of you are still Working from Home? Is WFO is not mandatory for everyone?

like

We need a Late Night Confessions bowl

likesmart

Need to relay to client that we are being delayed because of their request to utilize different tooling.
Anyone has boilerplate message they recommend?

like

What is the best resource to learn springboot from scratch in depth.
(Other than the amigoscode 2hr video) thanks in advance.

TRON correction anytime soon or buy at .20?

like

I only have Reg left. I failed it once before. For those who have passed Reg what were some of things you focused on? Also if you have any study tips I would really appreciate it, tax has never come naturally to me.

like

8.5 years of experience and _vpis is offering 22.10 lpa ( fixed + 13% variable) . I had asked for around 24. Is this a good offer ? Should i accept ?

Additional Posts in Advertising

So, I work in an agency, but recently someone reached out to me for freelance writing work. I guess it'll be long form ad copy, as they're asking me for a rate per word...
I have no idea what's standard here

likehelpful

I want to quit and give myself a couple months to find a new job and enjoy my life. Someone told me I need to approach my reason for leaving sensitively as I don't want to ruin my connections and references. Any tips?
How do I put in my notice with no new job offer without coming out and saying "this place no longer fulfills me and I want to be able to breath for a couple months when I search for something new" ?

like

Thoughts on having PMs manage media teams?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

Here’s to hoping the start of the new Serena Lincoln navigator ad is the end of the Mathew mcconaughey Lincoln Navigator ads

likefunny

Best (non-agency) company to work at in Boston??

likehelpfulsmart

The agency I work at has been struggling for more than 1.5 years. A mass exodus ensued naturally. Do I stay or go too? I'm not that unhappy and things have to get better?

like

I'm reading this book on boundaries. In the work section it says I should tell my boss that I can't work after 5 PM. Knowing that advertising work commonly goes past 5 PM...would my job be in danger if I said that?
There's not really a rule book that says I must work until the work is done even though it's an unsaid expectation. Thoughts?

like

Best way to find a mentor? I'm trying to better my book to get better jobs but I need some guidance.

like

Have you ever got caught freelancing for another agency while you’re full time at different one?

like

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

Out of curiosity, how much $ did you start making before buying a pet?

like

how do we increase diversity in leadership positions when there are no job openings?

like

Pudding cups. Bagel bites. Hot pockets. Slim Jims. New ice cream flavors. All new to my house. What cool Shit are you buying for the big hunker in the bunker?

like

What’s it like to move to London from the states?

like

What’s the best social media hack campaign ?

like

There’s a potential partner you’ve heard is very talented - but notably mean under stress. Worth it?

like

Subway advertising...maybe I should go to the “top happy spa”

Post Photo
likefunny

Has anyone received a job offer after being initially ghosted by recruiter? How long did you not hear from them? Feeling down after not hearing anything for 2 weeks after a round of seemingly promising interviews.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal