Anyone have advice on transitioning out of account management? Currently 3yrs in and I'm a Senior Associate whos worked on "planning". I find it difficult to get my foot in the door outside of agency life because I've only been really applying/building soft skills..

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Apply in house for client side jobs within the industry verticals you’ve had exposure to so far. Look at consultancies as well. You’re on the right track to do it now before you spend more years stuck and pigeon holed. Good luck.

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Position yourself on your resume for the job you want, not the title you have. If you worked on planning, you’re a Senior Associate - Strategy. Beef up the experience section to reflect strategy work (even if it was relatively small compared to your day to day acct manage my work). And get on a pitch and volunteer to help in a strategy capacity—that will crash course some strat skills.

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