Anyone made the shift from creative to strategy, how did you talk about your skills if you don’t really have any in a position?

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Analytical and critical thinking skills are the most important followed by curiosity and general intelligence.

All of those are fairly obvious in someone’s work regardless of where they are coming from.

If you can explain a complicated piece of your work succinctly and insightfully then you’d be able to do much of the job well

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I did it. Was having trouble in creative as I often baked my own strategy that fueled new (and sometimes better!) creative - that wasn't necessarily on brief. I did this mostly when the brief didn't dig deep enough or think big enough. Eventually I got typecast as a creative researcher and got stuck doing lots of research, finding insights to drive better creative. People noticed and offered me a chance to jump.

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Hey fishes pls DM or reply if interested asap

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