Anyone out here doing the work of a Comms Planner or any agencies that have Comms Planning roles? My agency wants me to take on this new role but curious how it’s working out for people in practice

like
Posting as :
works at
You are currently posting as works at

Ugh. Sorry. There are lots of different definitions of comms planning . First question is what does YOUR agency think the job is ? What are their expectations ? Most comms planners have a struggle with what the different expectations are for the role (it can be creative or media led , ROI or engagement focused , etc)

like

Ok. That makes sense . Here is my observations
1) it's often territorial if there are other agencies on the account due to overlap in planning functions
2) it can feel like a waste of time if you activation does there thing regardless of the comms plan
3) it can really bring all the work together and add value to pitches , selling work to clients , help them see the bigger picture
4) it can be bs if there is no real way of linking to kpis and measurement
5) it's hard to make the comms strategy dynamic if the comms plan needs to adapt to consumer response

like

@ SVP speaks truth

Yeah, I’m a little bit worried about becoming a catch-all. But so far the expectation is to lead cross-functional activation planning (ensuring tactics match to strategy/key messages/journey), and being beholden to the KPIs and anticipated ROI of a campaign. Sounds fine on paper, I’m just not sure if this is necessary or if it works IRL.

Related Posts

like

I’m struggling at the moment to gauge how much I should be getting paid in my position as i feel I’m heavily underpaid for the work I do, which includes managing digital marketing operations across 12+ countries, manage the studio/creatives plus lead on any campaigns and strategies, etc. I’m also remote UK-based although my company is international. So what do you feel a fair UK wage would be for the role? I love my job/team but the stress isn’t worth it for me atm. Thanks in advance!

like

Is there difference between BTSA role and 'business technology analyst' role at ZS

Hi everyone, applied for an investment consulting internship few weeks back.
It's a client facing job, but it might come at a later stage of a job, maybe after finishing my internship and getting a job offer.
I'm interested to know what is the must develop skills, must take courses or must read books to get insight, develop the required knowledge and skills for the position. I majored in business management finance and currently preparing for CFA level 1. Thanks in advance ☺️

like

Are there any Business Analyst roles available in Cognizant? I have recently skilled up and want to join at a beginner role, however I am not sure about switching and want to gain some experience with Cognizant only. Currently I am working at Gurgaon location in IOA division.

like

Is there any plan of opening new office in chennai? Considering current situation

like

I really need advice. I’ve been in my current role for a couple years and I’m just so defeated. I am good at my job. I work so hard and I’m so undervalued and unappreciated. My work is scrutinized to a degree that no one else experiences (I could give concrete examples of other people delivering design work that haven’t met BASIC design principles and it’s gotten approved) compared to me where I frequently get feedback that somehow makes my work worse but I just comply because it’s not (1/2)

like
like

We're recruiters in the lab science space working with mostly mid-size, stable, and innovative instrumentation companies. Now hiring for field service, technical sales, and director/product manager level positions all over the US. Check out tesatalent.com to see our open roles or consult with one of our recruiters about your career goals! and exciting employers in niche science industries innovative and exciting employers in niche science industries 

Post Photo
like

Any mid-level associates in the Sacramento region looking for a litigation role at a chapter 11 bankruptcy firm? We have a job opening up and are looking for someone with corporate bankruptcy experience.

like

Hello Folks from TCS, I need your help, My visa process for Germany is already going on and it shall be completed by ending Feb or early march. I am now having an offer from IBM and I want to use this offer to further cement my onsite position
Should I resign and then talk with management or directly have a discussion stating that I have an offer and When can my travel request be raised post visa stamping

like

Anyone want to work for us in our chicago office and make me some referral money?

We’re looking for ACD’s, seniors, and a mid-level writer. Send me a DM with your book(s) and i’ll refer you.

likeuplifting

Got reached out to by a Google recruiter for an interesting role. They said they would send my info to the hiring manager after our conversation. Can anyone who has done the interview process with G tell me what time timeline is usually like from phone screen to first interview?

like

Current CTC 20 fixed. YoE 11.
An offer HSBC is in pipeline ( 28 fixed as per Recruitment consultant). Position offered is Senior consultant specialist.
However I know that there is scope of pushing the offer till 36. Any inputs on getting the offer to desired figure would be helpful.

like

If a headhunter approaches someone for c suite position but you know a friend who knows key decision maker/chairman. Do you just bypass headhunter? Its in round 3 shortlist.

like

Hi Everyone!

I am looking at hiring a Sr. Salesforce (Sales and Service Cloud) and Sr. Salesforce (Marketing Cloud) Consultants. They can be based anywhere in North America. If anyone is interested or knows someone who might be. Please shoot me a message or comment below.

PS - Open to Full Time Permanent opportunities or someone looking for contract work is also okay.

likeupliftinghelpful

Hi everybody! I was approached by a Tech Sourcer from Google for an SE position, and scheduled a call for next week. Any head’s up on what to expect? Super excited and don’t want to mess it up.

like

I’m applying for a Fundraising manager position and have gone through 4 previous rounds of interviews. It looks promising. I have a “final” interview with the CEO on Friday. I’ve already answered all questions about my past experiences in previous interviews. What should I be prepared for in this interview ?

like

Hello,
I'm Sakir (Shakir) Shaikh from Mumbai and I'm 22 years old, I recently completed my graduation in Bachelor's Of Commerce from Mumbai University's Lala Lajpjatrai College Of Commerce And Economics and completed internship with mycaptain in marketing domain. I'm looking for an entry level job/internship to start my career in a corporate world. It would be helpful if you can refer in your company in any non technical entry level position. Please let me know or DM me if someone can help me.

like

I have an interview with JP Morgan this week for a Channel Marketing Manager - VP role in the Asset Management area. The role will be based in NYC. Just curious what is the normal range for the base salary and total comp.

like

More Posts

Does BCW not allow conservatives to be employed at this company? I’m sitting through another meeting where we are highlighting amazing women and it is so politicized I am completely offended. AOC, Biden, Ilhan, Hilary... I mean at try to be inclusive when speaking of diversity. You can’t name a single female in the Conservative party throughout history?

like

How much salary range in UBS for Associate director role ? YOE- 12 yr. Skills - Java, angular, Spring boot, microservices. UBS

like

Student housing property management company recommendations in Southeast?

like

Hey hey all
Any tips on how to eat desi and healthy. Want to drop from 70 to 60 and get back my fighting bod before my non-existent dil mil dates come into existence.

likefunnyuplifting

Hi all! I recently accepted a remote/hybrid RN position to try something new. Majority of my experience is at bedside. The pay is less than bedside (as a traveler), but more than a staff nurse. Are there any RN’s that left bedside for a remote position that can give advice on the work/life balance? What pros and cons do you encounter?

like

My MOH is probably not going to be able to attend my wedding bc of covid restrictions. Freaking out slightly because I don't have someone close enough to replace her / I don't know how viable her zooming in would be? Any advice / tips?

like

13 years experience and no college education. Best way to go about earning my BA and taking the CFP?

like

Hi Fishes, I am ready to resign from my current organisation and I was wondering if I need to discuss this with my reporting manager first. I have never talked to my reporting manager , do I need to discuss with him before I resign or I should just do it in the portal directly.

like

Does your organization make you feel like your work is only a support function to their more profitable businesses?

like

There’s no worst feeling that to be rejected by someone you love. I gave my heart and time to someone I thought felt the same towards me for more than a year. They decided to end the relationship cause they didn’t feel the same, and even though I appreciate the honesty, it hurts a lot!

like

It has been almost 2 weeks since I joined KPMG Global Services, but I have not been assigned any project yet. They are telling again there will be client interviews. What the hell is this? I mean I just cracked the interview to join KGS. And now again why do I need to attend interview? What happens if someone cannot crack client interview?will he not get project and will be asked to leave?

Taking my GMAT in 7 weeks. Just finished the large Kaplan book and have done 2 practice tests so far. What should I do next? Worth investing in a GMAT tutor? Getting 600 on practice tests but want a 690~.

like

What are all the ways to save income tax?
CTC 9.8L

Husband and I usually get hello fresh for meals, but we forgot to unskip this week, and now have no meals prepped or planned for the week. When this happens we usually order takeout every night and that’s unhealthy and expensive. Any ideas for meal prepping? Or quick healthy meals/grocery list?

like

Hey Dallas folks,
So my last month's electricity bill almost doubled? Wondering if this was something anyone else experienced as well (maybe due to those snow days?)

likefunny

How much does EY pay to ISB graduates?

like

What is this "Tax Tech" I keep hearing about?

like

Has anyone given interview in Daimler for data engineer? Can you please help what kind of questions they ask in the first round?

like

Additional Posts in Advertising

Anyone hiring any jr/mid level art directors in New York?

like

If I’m 6 years in, and the stars haven’t aligned for any (real) awards yet, am I screwed? I’m making fun work but am at a shop that doesn’t prioritize awards, how do I get into one of the greats?

like

Shoutout to account peeps ready to explain why, actually, it isn't that much work and, actually, EOD tomorrow is plenty of time.

like

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

I've written nearly all my friends' Tinder bios. And they're actually getting more matches. Definitely gonna put that shit in my book.

like

Are we all fucked?

Post Photo
like

Tired of this constant grind and constant layoff situation in NYC. Thinking of making the move to LA. Any thoughts? Yay or nay?

like

Rename each agency as a trendy artisanal brand with the “Blank & Blank” format.

like

Never moved to an agency out of state. Any advice on finding/negotiating a position that includes relocation? Bay Area specifically?

like

What are your thoughts on leaving a stable but unfulfilling job for another one during these times?

like

Why do companies do this? I interviewed with a company. They loved my work and told me that I’m going to start the following week. They made me sign all of the onboarding papers and poof ghosted me! 🤦‍♀️ I feel so down right now! And I feel like I won’t be able to ever land a job!

likehelpful

Looking to take a break from the advertising agency world (honestly pretty burnt out on ad land) Thoughts on working at an agency who may be more focused on branding or content creation. Anyone made the jump?

like

Are there any agencies where creatives actually have good work-life balance in LA, SF or anywhere else for that matter? Like no weekends or no working more than a 40-50hr week? Or do I have to go in house for this? Or do I have to leave advertising altogether?

I feel like I’m either getting burnt out by work or trying to heal myself from it. There’s never much time for real life and I don’t want to be on my death bed reminiscing like, “Wow, I made some cool ads.” Nothing scares me more.

like

Looking at full-time and application asks for expected salary and then expected total compensation as a number. How should I figure out the second? Health insurance, bonuses, life insurance, equity, PTO? I studied art, not math.

like

I really need to know. Does anyone genuinely care about their jobs anymore? Money aside.

likefunny

Pretty over agency life, best brands to go client-side?

like

Anyone willing to share their companies project management career path? They seem to vary and I’m curious what titles are out there.

like

If you live in LA, dm me for secret wineries in SB county that will blow your mind. I’ve literally been to all and give you the goods and they are so close and life’s too short to drink crap wine!

like

Have you ever seen a client fired in mid-production?

likefunny

Thank you all for existing on Fishbowl and for being such a supportive community. It’s been a difficult year, but at the end of the day, I’m glad to have people to commiserate/celebrate with ❤️🙂❤️

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal