Be honest: Do you dislike Twitter (or X) because of Elon Musk and his politics? Or, if it proved to be the most effective platform for reaching your audience as a marketer, would you set that aside and use it anyway?

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I was on twitter in the 2010’s and took a very long hiatus. I inadvertently downloaded X the week of the election..I enjoy the user experience but I find my feed to be very politically focused.

At this point I’m just a bit confused as to how do I get less politics and more things like art, pop culture, dumb memes etc. I guess I’m engaging with the political content so it keeps popping up but I would like to see a lot more variety on the platform. That’s my biggest gripe otherwise I enjoy using it on a daily basis.

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Yes, it's what you engage with. I've experienced that as well. If you make an effort to engage with what you are looking for, the algorithm will learn and curate it better.

Liberals and leftists absolutely LOVED Twitter until the conservative voices weren’t banned any longer.

They love to think that reality has a liberal bias, but AI has proven that conservative voices will always reign supreme without censorship holding them back. Reality is based on survival of the fittest; Or simply “merit.”

Leftist ideology drowns without censorship.

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MAGA people are socially inept enough to think that being the most obnoxious, loud and hateful people means you’re “supreme.”

Has it ever occurred to you that the rest of us just find you supremely annoying and we have better things to do than breathe the same air as you?

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I liked the concept of Twitter and had an account for a time several years ago. Once Musk purchased the platform, I started to see a substantial increase in vitriol, racism, and sexism (among other things) on my feed, even in response to posts that were nonpolitical. I signed back on briefly when I started doing some freelance work, but saw quickly that things had deteriorated even more.

It's also gotten very buggy.

I wouldn't want to work for a company whose primary audience was on X, and I'd recommend any company I work for focus on other platforms.

That said, many of the other primary platforms are heading in a similar direction. I've never had a TikTok account largely because I just didn't need another social media account to manage, though I may try if the platform remains accessible.

I will be very curious to see how social media as a whole evolves (or devolves) in the coming years. There is a lot of value in a company having a social media presence, but it will become more and more challenging to cut through the noise.

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As an employee or contracted firm, my priority would be to ensure that my employer or client achieves maximum success, regardless of their target demographic. Whether the audience is on The View, Breitbart, MSNBC, or DailyWire, I would approach my responsibilities with professionalism and dedication.

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100% this ^

User since ‘08. It became a cesspool. Verified accounts made it useful for longer than I thought, and now that’s just a subscriber badge. If I had a product to market to its users I guess I would use it. Now it’s just the worst of the internet with no backstop, and it’s directly aligned with the USA’s governing party. It’s weird on a historic scale.

Twitter/X is news-centric and political by nature. Very few industries benefit from a minute-by-minute, play-by-play platform, save news. Its function determines its purpose. Saying you don’t like how political it has become just means a) you don’t understand the function of the platform b) you don’t like and are unwilling to hear viewpoints different from your own. Twitter/X’s function has not changed. What HAS changed is the silencing of differing political viewpoints. The platform post-Elon now allows every side to have a voice, unlike Twitter pre-Elon. And if you preferred it the other way, well…how embarrassing for you. Twitter/X is awesome in all of its cacophonous glory. THAT is what discourse looks like. It may not always be pretty but at least it’s what’s real.

Please share the link to the Twitter you’re describing. It has ABSOLUTELY BECOME a right-leaning platform. It doesn’t matter who you engage with…you WILL see an add and posts from right-wing fanatics. Nonetheless, If my company benefitted from its use, I’d absolutely still use it.

Yes.

I'd already soured on Twitter before Musk took over. I mean, over 10,000 followers and my posts get seen 7 times? Their artificial suppression makes the platform useless.

But Musk has made me almost completely abandon it. The only reason I still post there is because the channel is setup in my social scheduling software.

I get more engagement and clicks from Spoutible, Threads, and Bluesky.

To the person "Director of Communications" who commented by won't let anyone reply to him: You obviously didn't read my reply.

TLDR: my use of Twitter has NOTHING to do with Elon. Can't say I loved the direction it was going before or after him.

I've been on there since 2009, but never "got it" until I discovered that's where Bitcoiners overwhelming live.

I grew to like it because of them, and would gladly move if more of them were on NOSTR.

But I only use it personally/recreationally. I don't use it for work, and see VERY FEW businesses put in the effort or personality it takes.

Definitely agree with you on the personality part. So few companies due this and the ones that do it well tend to be B2C.

I hate him for his politics, beliefs, what he did to my favorite app, etc. but unfortunately I can’t not use twitter. It’s my favorite social platform.

Jesus Christ. Stop using a platform owned by a Nazi. Why is this a question?

I despise Twitter. Many people my age are on it; I have never been on it because I think it is insidious... That being said if it was an effective platform for reaching my audience as a marketer I would 100% use it.

It's not remotely effective for reaching an audience outside of spam bots, porn bots and Russian military propagandists. It has tons of brand safety issues. The only brands whose ads I see on X anymore are garbage drop-shipping companies using gimmicky, misleading videos, or mobile games using gimmicky, misleading videos. All it's ever been effective for in marketing is going quasi-viral for fast food brands or building a cult of tech bros to follow any given SaaS founder like six years ago. It's done now, and thanks to Threads and Bluesky (and now explicitly being only for about 40% of US social users), it's done for good. OP is obviously on Elon's side of the political spectrum, but that doesn't mean X is an even halfway decent marketing tool.

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