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Such a conflict of interest to have them generate and evaluate the ads. Most agencies are barred from conducting research on their campaigns for the same reason. I don’t see big advertisers going for this but who knows? People are a lot looser with ethics and due diligence these days / business discipline is a thing of the past
Chief
I think betting the farm on the Metaverse, decreasing FB audience and sucking up to Trump has eroded Zuck’s credibility at large. If I was a client, I would not buy any snake oil this MF sells.
From the same people who lied about the results/impressions of media buys. Okay 🙄
Also…loving that “we’re a monopoly” energy he’s swinging.
Yup
Sure, AI can do basic advertising, on a direct marketing level. But AI absolutely fails at branding. Branding is the secret sauce that AI simply can’t get. Hell, most humans don’t even get it.
Chief
@Freelance clients will care when they realize they’re paying for something that does absolutely nothing to differentiate them from the competition and if their competitors have a bigger budget, then there’s no way to win… unless they stop using this shit and pay for an actual idea.