Been approached for a position running creative for a good account’s Digital/Social/CRM. As a digital CD/writer, is CRM a good skillset on my resume? Can CRM mean cool content? Thoughts? 👍🏼 or 👎🏼

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Customer relationship management. I did some at my previous agency, it’s not the most groundbreaking stuff. But that doesn’t mean you still can’t bring new ideas outside of CRM into the room. Especially if you’ll be running the whole creative show. Get the work that pays out of the way and then bring some extra heat - clients love that kinda of push, and it’ll make your team more attractive to good creative talent as well. Best of luck.

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Super helpful. Thank you!

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What is CRM?

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I love CRM. Won a bunch of awards doing it

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