Curious everyone’s experience who has gone client side in the last few years? Are you liking it? Bored? Feel like you are lacking any required skill sets coming from agency side? Really considering it as I am about to have a family, entering my 40s and accomplished most of what I set out to in agency. The burnout is too much to justify staying.

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Went client side and…. They closed their internal shop. It was pretty boring but a good education on how these places work psychologically. I could do it again but definitely not my preference. Also the titles are weird, so I’m a “head of art” vs a creative director (which was the head of the entire shop)

likehelpful

It truly depends on the company, need to find one that has a culture you feel good about. I’ve freelanced and gone FT at a couple fashion companies and the work/life balance has been worlds better BUT they pay was worse, less upward mobility, and one place was even more toxic than most agencies I’d worked at previously (didn’t think that was possible lol).
I’m freelancing in-house now and it’s the right pace for me while I have 2 young kids and another on the way. The work isn’t wildly exciting but it’s steady, predictable, and basically always gets approved, which is exactly what I need at this stage in life.
IMO it’s worth exploring but keep an eye out for red flags.

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Do yourself a huge favor when you go client side. Worry way less about the creative and instead learn about how their business works. What their goals are, what challenges they face externally and internally, where the strategic decisions are made, etc. You will never see this on a traditional brief because most of the really big things that matter to a business have zero to do with advertising. Learn what a business really is and you’ll see what the future of your career could be.

likesmart

They’re making better work than we are. Top many approval levels and fees being cut.

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I would totally do it, but for whatever reason they always want previous in-house experience.

likesmart

I did it because I needed a job and healthcare. I ended up at one of the most boring places you can imagine, but after adjusting to the internal process it has been incredibly easy. I took a big pay cut but I probably work two hours a day, so I'm able to take on a bunch of freelance. I have zero expectation of making anything portfolio worthy while I'm here. Anything remotely creative is quickly killed. so it comes down to your expectations. In your situation it sounds like you would enjoy this job because you would have a lot of free time.

likeuplifting

I left the client side - Retail. It was a beating but the pay was good. I just had no time to live the life I was getting paid for.

Funny enough I have better work life balance at my agency than I did client side.

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@SS1 I would go back to the client side for specific clients but probably not in a Production capacity.

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It really depends on the client, their size, and the role/department. I’d try to connect with someone who works at that specific company to know how it really is there.

Personally, I don’t like the super corporate feel of it and everything that comes with it. But I see a lot of people enjoy it and not planning to leave, creatives feel very comfortable, some planners took pay cuts to have a better “wlb,” most people have kids. From what you described, client-side could be a good option for you.

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I'm not sure if this is an ai question... but anyhow I'll answer. Every place is different so you can't generalize. So try it out. You may really like it you may not whoo gives a s^&%t. Peace.

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It’s B2B and I’m bored. Then I remember to tell myself: boredom is better than chaos.

They’re stuck in the past and I’m basically a Consultant.

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It’s a different kind of hard, but you get the control you don’t have on the agency side and can see the vision through. I thought we were under resourced on the agency side, but at least you can borrow from other teams. Brand side roles are slow to backfill, if ever, so you’re in a constant state of overwhelm. Burnout is at least 2x agency levels. Pay is typically better brand side one level below. Corporate culture can be a system shock, but you’ll succeed if you can play the game. I’m also in my 40s and wouldn’t go back agency side. Don’t expect the grass to be greener, just maybe get a little more grass.

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