For those of you that have your own book of business (big or small), how did you go about getting your own clients? I do not live in the state that I grew up in/went to college in so most of my connections are law-school related. Even if I did, I grew up in a blue collar town so any connections I do have there wouldn’t materialize into a client base. I’m a 4th year now and really want to start growing a client base but have no idea how. HELP. I do corporate transactional law in mid-tier market.

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Some of my current clients are clients I did good work for at my previous firm who followed me. Always treat firm clients like your own and they'll remember you down the road.

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That’s interesting. I do have an offer to move to another firm and I’ve wondered if any firm clients might follow. Especially those ones that I’ve been primarily responsible for. How did you approach telling those clients you were leaving without making it sound like you’re trying to steal them?

Peer referral, letting people (everyone, like your barber) what you do, writing articles and attending events targeted at your niche to increase your visibility. Off the top of my head, these are the main ways I've built a medium-sized book of business as a mid-level.

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I get tons of work from lobbyists. They represent all the large companies doing business in the state and have a direct line to upper management. Impress the client and they’ll stick with you.

Also litigation conflict referrals from your network.

Find conferences where clients go. Plenty of conferences with lawyers, but identify where CFO’s go or whatever niche your target gets involved with.

Friend of mine also gets ALL his work from his father in law’s company and pretends he’s a hotshot. If you do that, don’t brag.

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Large majority of law firm business comes from existing clients. Most of my clients were existing corporate clients. I developed relationships with their in house lawyers and business side employees over time and now they refer new business directly to me. New work came from friends or other relationships I have outside the firm.

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Stay in touch with your law school classmates, colleagues, and get involved in professional associations. Peer referral are the number one source of non-institutional cases: One offs can lead to a long term client.

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Not helpful during COVID, but I constantly go to networking events and happy hours. Meeting someone in person establishes that initial trust and bond that’s necessary when looking for an attorney.

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Have you gotten a lot of clients from this? Pre-COVID I also did a lot of networking but it never really panned out into anything.

Depends a lot on your target clients, but get involved with organizations where your clients are. I love working with startup companies, so I do pro bono work, workshops, and office hours at incubators and accelerators.

I set firm policies with the organizations on what I will do pro bono, and I'm super generous with my time within that time period. A surprising number of my pro bono clients move substantive paying work to me, because I take the time to explain issues to them in ways their existing counsel never did.

Some work has come from family connections and the like, but not much. Most has come from impressing potential clients on their home turf.

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I build relationships with incubators in my area. Then I can set up a day of office hours and meet with ~10 potential clowns on a row.

Hit the bars if you live in a big city. Many of my clients are from conversations I struck up friday evenings or on the weekends. Could be bay area specific though, given then startup culture here.

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I actually got my first internship this way when I was a 1L. Struck up a convo with a guy at a bar and he was an attorney and ended up helping me through the interview process. I haven’t thought of this approach for clients, but you’re right it could work!

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Whenever I've seen if a client wanted to renew a contract or If a firm wanted to renew my contract I've always posed it I'm considering options X, Y, Z but I really enjoyed working with you and need to know if you're interested in keeping me on. Either way I've enjoyed working with you. Just let me know

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