Dealing with some shit. Started a new job remotely (I’ll be moving there in Jan). First few weeks great. Now about 5 weeks in I’m getting feedback from my CD like “this isn’t where it needs to be” “we need you to push this” also snarky emails about my attempts at fixing the problem. It’s not hurt feelings so much (although tbh I am a little wounded) but how do I prevent this from turning into a downward spiral? I fear the kind of spiral where his opinion of me colors how he sees all future work

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Do you work with other CDs at the agency?

When it comes to agency politics you either play the deep game or the wide game. If one particular person doesn't like you, make sure you crush it with everyone else. If no one seems to like you, find the one person who likes you the most and ingratiate yourself like crazy. It sounds to me like you need to play the wide game. Get on other projects, work with other people, develop relationships outside this one. If everyone likes you except one person, it seems like that person is the problem.

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Just know that you’re great.

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How often is this feedback? Does the CD do that to everyone? Did the CD interview and hire you? Have you hung out with CD outside of work?

Sometimes it’s really hard to crack the code. I tried to put in tons of work. Asking feedback from the CD, my peers, and close friends at work. I could never crack it. While the CD would totally shower other teammates with accolades, I got nothing.

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Seems like lazy feedback to me. I’d ask “okay, understood, I’ll get it where it needs to be. Can you help me with what’s necessary to get it there, or some more clarity on where it needs to be?”

Or “I’m all in for pushing this. What direction do you want me to push it in?”

I know it’s a somewhat dangerous game to play and you don’t want that to be the long term communication between you two, but it can at least help you get a compass of what they mean when they say those things.

I always struggled early on with the client script feedback of “make it more emotional.” I’d scream and rant at account people over the ambiguity of “what emotion.”

Maybe you can schedule a one on one with them under the premise of “feel like I’m missing the mark pretty often, want to align on what your benchmark is.” Own it and give them the opportunity to play hero.

As Freelance 1 and Senior CW 2 say, gotta play the game a little sometimes.

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