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Hi Folks, There are multiple openings at Meesho Please refer the Careers page and let me know if anyone needs a referral.
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Agencies are usually hired for a new perspective, whether it be a campaign or brand strategy and VI work. Usually the agency creates the work in partnership with internal creative leader stakeholders and once approved, the internal creative leaders socialize with their in-house team for greater creative implementation across whatever the activation the company requires.
Yes - I work for a massive company and am part of a 160+ person in-house team, but we can only take on so much work. The company still utilizes agencies for tons of stuff, including most above the line campaign work.
Companies like Google are using multiple agencies at the same time across different teams/workstreams/etc.
More creative work is being outsourced to agencies as layoffs have decimated in house teams in tech. Cheaper to pay agencies and their fees than pay the overhead for employees.
Currently in-house and we have five agency partners. In-house teams are deeeeeep in the nitty gritty creative work that agencies would never care to do or understand. IME the pay is better and the job is cushier and my future is more secure (pension), but it comes at a cost of all the marketing jargon I used to roll my eyes at when I was agency side. Stuff I didn’t think mattered. I’m happier in-house but the work is much more difficult, if that makes any sense. We still sell work through that beats the creative from our agency partners if there’s an open brief or something, but it’s rare. We’re quite bogged down behind the curtain, but it’s refreshing being thrown a creative bone every now and then to keep us sharp.
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@Creative1 Take me with you!
There's no one way this happens. Depends who the "CCO" is at the internal place and how much sway he/she has. Verizon's internal creative team would compete for briefs with their external agency partners bc they had (have? dunno) a real-deal creative leader in charge. Another client of mine had the creative AOR dream up the campaign and then their internal team basically resized shit to minimize the production costs they had to pay the agency.