Do you ever get stuck working on campaigns you don't belive in? Client wants us to greenwash their terrible environmental record. How do you even spin that with a straight face?

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I don’t fully believe in a lot of what I work on. I just do the work and then go home to my family.

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Same. I like to focus on the fact that even if what we do is not important or borders on terrible, our industry is responsible for sustaining a lot of jobs.

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Don’t. Say that you’re not prepared to work on it.

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Get them to work with a partner that is doing good in the world and change the behavior.

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Lean into it using honesty to disarm/surprise. Make it very informative, editorial feeling. eg.: “Some will call this a load of greenwashing. If so, it’s the first without any spin.”
“It’s already changed sea levels, ice shelves, and weather patterns. Now the climate has finally changed us.”
“After years of the same old song and dance, it’s time we flipped our environmental record over to the right side of history.”

Do the client people believe and support the effort? If so, they can help make change from within

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