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Do you think having planning/strategy comms experience helps with ad creative/concepting role later down the track? 🤔

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Yes and no. Yes because strategy exists to help creatives come up with a sharper better more unique creative expression. No because sometimes you can come with a creative concept that is inspired beyond strategic planning. So it depends on your specific situation.

(note)
There are different flavors or definitions of what mean by “concerting” for me im talking about big idea concerting like coming up with “Think Different” or “Just Do It” as a conceptual creative idea.

helpful

I see, thanks! The potential to assist me in unlocking more unique creative expressions is sufficient for me to spend some time on it. 👌

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