Does anyone have any insight into what voice over talent for broadcast costs for non-union talent? I just learned a previously recorded spot requires usage fees and I’ve never had to really deal with that before. Is non-union talent without usage fees a thing? Or is it more common to buy out the rights outright? Sorry if this is a dumb question I’m somewhere between googling around and flying blind.

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Yes you typically pay usage for a year with a +10% renewal. Sometimes contracts do outline a buy out in perpetuity, but talent and agents usually push back. The cost is going vary widely depending on the reach and market(s), but I’ve seen as low as $500 and as high as $5,000, although it can always be up for negotiation with the talents agent.

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Got it, thanks for taking the time to answer, mate!

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