Does Cannes not understand it's devaluing itself? It's the H&M of creativity. (Well not at $5 a pop but you know what I mean 🤭)

likefunny
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Got it, so how many lions do you have and how many years have you been in the industry?

like

More awards 👉 more submission fees 👉 more event tickets sold 👉 more trophies sold

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likefunny

Well, if they keep making more and more millions every year and we leep entering more and more shit I think they actually understand it pretty well. We are thirsty for validation, they keep pushing the line and so far so good on their side.

like

They're only devaluing it if agencies stop entering.
Which they aren't.

If anything, they're increasing value (their value) by adding categories and awarding more work.

like

I actually think it's become harder to win, But the things that do win, win in every category. And ideas get awarded on hype more than anything else.

like

Please elaborate

So that means you have a ton of Cannes lions, right? How many?

Each trophy is made via child labor???

It’s always been pay to play

All award shows are pay to play. They're called entry fees. Did you mean pay to win? And if so, can you elaborate? How do I pay to win cannes?

It’s inflation. The more Cannes Lions are handed out, the less scarce they are, the less they’re worth.

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likefunnysmart

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likefunnyuplifting

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