Creatives

ECDs, what are the top three qualities you look for when hiring a CD for your group? When reviewing the work at the portfolio link, but also during the interview.

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Spark - Are they still hungry? Enthusiastic? Do they love advertising? Positivity - Negativity is the worst quality in a tough job filled with rejection and opinion. Smarts - Do they have a perspective on getting to amazing work? Do they have a philosophy? I barely care what it is - just that you are thinking critically about your job. History - If you’ve not made great work yet you are probably not going to start. Will take risks on juniors and mids with potential but not on someone guiding the work. Attitude - You need someone who is going to listen to and trust you. Do they respect you? Dissenters and shit talkers spread poison throughout a company and make your job way harder. Tension and pushback is more than ok at the right times.

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Thank you so much!

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