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Best to master those tools. Or a subset of them. Being that you have a more critical visual sense, and a more novel, less-clichéd idea of what constitutes well-crafted, and even conceptual designs, there’s only so much AI can compete with the extremely fresh and unexpected thinking a human brings. I treat AI as a direct report, and I’m the CD. Slick visuals are nothing without a great sense of curation, and an actual underlying concept. AI is still very surface for ideas.
Regardless, turn your fear or “weakness” into a strength, slowly but surely if you want. You’ll be fine.
I’ve been doing this for a long time, and as intimidating as AI can be, I’m genuinely excited to have these tools available in my lifetime. I entered the business during the transition from analog to digital—that was the first major transformation I witnessed. Then the internet arrived, making images, fonts, resources, and information instantly accessible.
Now, the rise of AI feels like the most revolutionary shift I’ve seen in my career. I choose to see it as a way to empower ideas and augment creativity, not to hinder them. Maybe it’s because I’ve lived through those earlier changes, but I’m determined to take full advantage of tools that, to me, feel almost miraculous. In my wildest dreams, I never imagined having access to this kind of capability so early in my career—or at all.
It does depend on what you mean by design? Graphic design? Service design? User experience design? Not everything Design is pixels on a screen and AI impacts each different type…well…differently. 😊
If you’re already established, these tools can amplify, speed you up, and raise output. But if you’re new, they can be a barrier. AI doesn’t replace the need for real design judgment. The hardest part is still making good decisions, and that comes from taste and experience, not just knowing the prompts. AI is shrinking a lot of entry-level production work, more than it’s replacing senior, design roles. “AI slop” exists because people without solid design skills are using the tools