For me, it was Google, Alexa, Jeep, Pringle’s, NFL / Walmart tie. Very few insights this year. Lots of borrowed interest, and A LOT of ads that shouldn’t have been in the game.

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I did laugh out loud at the BudLight Post Malone spot, the MC Hammer spot.

The KIA NFL spot (inadvertently?) perpetuates the misconception that the only route out of poverty for African Americans is sports, music/entertainment, or drug dealing.

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Google didn’t resonate as much for me. My Aunt is 85 and won’t go near a computer, let alone AI. I know she doesn’t represent all elderly, but most I know can barely handle a smartphone. Plus there’s a jaded part of my soul that thinks that now that Google has this information they will be serving him bespoke advertising non-stop.

I don't think the target was specifically the elderly. They wanted to show that Google has true emotional value, maybe in ways you never considered. But yes, they'll probably be bombarding him with show tunes, and whatever else he remembered that Loretta liked. 😢

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likesmart

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