For someone who didn’t study Marketing in college but is having a hard time getting an entry level job or internship, would you suggest they get a masters - not an MBA! - in marketing? Some colleges offer an MS or MA, which I’ve read is supposed to be a general overview

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Nah, I don't think the extra degrees really help with getting a job. Employers want to see real life experience. I would start looking for part-time, contract, or even volunteer work to build up your portfolio so you have something impressive to show.

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I earned my MBA but learned that I could have been competitive for marketing roles with the resume I crafted for grad school admissions

Right now there’s a lot of competition. So if you don’t have direct marketing experience or a degree, re-position the resume to showcase marketing skills from internships or volunteer roles.

A masters wouldn’t hurt BUT I would not take out a lot of loans for a degree that may or may not help you. Do your homework to see if the places you’re applying — if the marketing team has Masters or Marketing degree vs experience. This will showcase if they will value your masters any higher than just a BBA

Reach out to your network, older adults you know in the area. Follow LinkedIn thought leaders. Learn to speak like them / use similar vocabulary.

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Honestly OP it couldn't hurt at this point. The job market right now is really competitive and there just aren't enough jobs. Sadly even entry level roles aren't really entry level anymore as you have to have experience to even land them. A Master's would not hurt OP.

Absolutely wouldn’t hurt IMO

The main benefit is getting into an internship or rotation with major firm. If that’s not part of the degree program it’s pure waste of $$. Most interns are hired as long as they don’t mess up. Do your research. Pick a specialty that’s in demand. Data Science. Accounting. Sales operations. Most Executive MBAs (part time) don’t come with internships. I no longer believe that Product Marketing is a high-demand position but it is respected, just not a ton of jobs out there — however, getting a portfolio of work samples can’t hurt. Be willing to start below your expectations and grow with a good company.

For a lot of marketing roles, an MBA is a minimum expectation. If you want to look at another avenue, consider something in communications as that's a needed skill some marketers really struggle with.

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