For those that work directly with clients, what is an acceptable timeframe of responding to client emails (even if it’s just acknowledging receipt), that you and/or team have established ?

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Always same-day but I do not like responding immediately unless it is urgent. It sets a precedent with your clients that you will always get back to them within a few minutes, which is sometimes impossible.

Sometimes I will leave emails on ice for a few hours while I look into whatever they are emailing me about, and if I can't find a solution within a reasonable timeframe I will let them know I am working on it.

I would hope everyone's clients give them the flexibility to do the same. Expecting immediate responses is simply unreasonable. We are not saving lives here, people.

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Having worked previously in account management I also would say one day - at least for the acknowledgment. However, when acknowledging, state when you expect to get back to them appropriately as tasks/question can vary in effort and clients are not always aware.

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Definitely same day. Preferably within 2 hours.

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Should reply ASAP, however 24 hours should be the max.

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As soon as you can

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Does your team have an SLA? if not, I usually say at least within a business day, but try to do it as soon as I can!

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Got it, yeah I’d say what others are here, acknowledgement but give yourself some time if it is a more complex problem.

Same day, and if it’s something that you need to work with others to get an answer on try to let the client know how long it will be before you can deliver the final ask. Unfortunately a lot of clients think they can snap their fingers and have what they’re asking for… but in an agency environment where most of us work on multiple accounts it’s not quite that simple.

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I’d give you 2-3 work days unless it was flagged urgent. I’m busy so wouldn’t be waiting on your immediate response. Every client is different though.

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Confirm receipt within an hour, reply within 24 hrs

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As soon as you can

Acknowledge receipt within one day if not urgent

Same day is important, but depends on urgency of their request. If it’s an issue that needs to be passed to support or engage client services, as soon as possible. If it’s anything else, can probably wait till the next day if after 2pm

I would say if you reply after 2 hours get back to them with the thing they’ve asked for so they know fast replies are for questions or requesting a call and no reply during busy periods means you’ll respond with what they’ve asked for by EOD. During non busy periods reply when you do all your emails. If you’ve left it too long to reply and have questions call… because clients are only people are we take up 10% of their day. I wouldn’t go back to them to talk about the weather because when you need feedback they’ll ghost you 😂 so remember the value you bring x

My old manager said 24 hours but I think at max 1-2 hours…. I only say 2 hours because in case you go to lunch or something or get caught up in a meeting…

I think it really depends on the client. Rule of thumb would be same day or within 1 business day if it was an end of day type of email. I’ve had clients who need the immediate “got this and working on it” response and I’ve had other clients who get annoyed at excessive responses and would rather you respond when you have what they’re looking for (lol).

Unless agreed otherwise - or if I know a topic is very time-sensitive - my rule of thumb is the next business day at the latest. If I know I’m going to need more than 2 days to respond (gathering inputs/internal discussions/bigger pieces of work), I try to let them know asap to manage expectations.

But then it’s also about how you communicate with your client, managing expectations and established ways of working. Some would always expect an acknowledgment that you’ve received the message and a reply ETA, some would just wait a week and be fine with this -
don’t think there is any fixed rule other than “as soon as possible” (and by “possible” I really mean “possible”, not “drop-everything-else” kind of possible), which just means you should not sit on things for too long without a reason.

Same day most of the time but within 24 hours is acceptable. Late day inquiries often get responded to early the next business day unless it’s urgent/time sensitive (ie end of the month!)

It’s within 24 hours as best practice

I like to keep things fluid. Some clients need more attention and therefore should be replied to quickly. Some clients, especially with extended deadlines, can be kept in the loop, but days could go by if communication isn’t pertinent.

The sooner the better. And if I cannot actually answer in the moment at least acknowledgment buys you a little time. They just want to be acknowledged and heard.

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