What are some of your “schooling the client” moments?

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I love the look I get when I tell people in their 20s-40s that the worst thing the market can do to them right now is go on an extended run upwards.
Then I use the store analogy...we put our product on sale and everyone runs out of the store. Ever go to Target and see a sign advertising a price increase?
If there is an investment we think is going to $80 by retirement, would you rather pay $20, or $10?

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“Schooling” we are not God 🙄

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