Copywriters

From someone trying to break into the industry - how many campaigns should a copywriter have in their portfolio before they begin sharing it and applying for jobs?

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No more than six and no less than three. When putting spec work on your portfolio always think if someone is only going to click on one square would you be okay with that one piece representing your talent/thinking. If not, leave it off. Don’t add work for the sake of numbers.

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Three is always the magic number.

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As others have said, 3 to 6 is ideal, but I want to stress that you should only put in work that you're proud of. CDs would rather see 3 good campiangs than 3 good campaigns and 2 meh ones. Good luck!

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3-5

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