Has anyone ever attended one of these events put on by companies like Richmond events? These are the events where they invite CMO types and agencies and other industry suppliers get one-on-ones.

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When I ran new business at an agency I went to a GDS/cMO event and it was a total waste of money. Go to the ANA conferences and just speak to people.


Yes; done Richmond & GDS. Big difference between the two; GDS was extremely well-run. Key is to negotiate the rate down; participating agencies paid $20k; $40k; $60k for same event. Attendee list completely turned over from early discussions to actual attendance. No shortage of companies doing these events; do your homework. As a caveat, didn’t close business but more due to fit & budget requirements on our end; we did have good conversations with great brands.


I agree with Chief Revenue Officer 1. It’s bullshit and you pay for CMOS to have a vacay (if they even go - I know one personally who happened to be in a pitch deck I got. And when i asked him he said hell no. But they had him listed by name.


Never, but don’t let that dissuade you from giving it a try. And report back, please 🙂

We did a couple and found them to be a waste of time and money. We went into them prepared and focused. Came out with zilch. Most client participants seem to be tire kickers or there for the free stay.

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