Thinking about trying to change into a career in new biz dev. What is the earnings potential of top new biz dev people in the US? For example “Head Of” or CMO level at well known agencies?

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My partner is at 180K+ bonuses that average another 20% = ~$220. Although she’s interviewing for a new role that sounds like it’s going to be 160K base + incentives up to 300k.

I’m in a hybrid new biz + strategy + agency marketing role and my base is 175K + quarterly bonuses up to an additional 35-40% of my salary (last quarter was 33% bonus). So ~315K max (with top bonuses).

No idea whether either of these situations is typical, however. We are both at independent shops in a mid-tier city.

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Add: my bonus structure has no ceiling. So I suppose if we kept killing it, could hit 400+. There’s money to be made for sure—but it’s also a total energy suck. Like, churn and burn.

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I hear some will tip $375-$450k a year.. from a friend.

uplifting

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