Has anyone ever freelanced on a Holdco account, where they went in and it was a 180 on expectations? Like showing up to a meeting where 14 people were in the room, only 3 spoke for an hour, but they billed the entire hour at 14 x the blended hourly? And it happened 2-3 times a week and client was none the wiser?

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Just because people aren’t talking in a meeting doesn’t mean they aren’t doing the work.

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Excessive? Absolutely. But there’s always a lot of inefficiency in holdco agencies. And a staffing plan is usually hammered out in advance with the client. As a freelancer why are you worried about how they’re billing the client? Was the 180 on your expectations/your freelance job?

For the situation you describe, it seems reasonable that if 14 people were in a meeting they would bill 14h. How else would it work- you only bill for the people who are speaking in a mtg? That seems really difficult.

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I guess it depends on your expectations. when I was fully freelance, in holdco jobs I never expected to interface with clients significantly. with a large client/team, it’s pretty normal for creative leadership to take the lead in big pitches and reviews. Not talking doesnt mean others have no role in the work - they are present, listening or taking notes. That’s billable time, the client SHOULD be paying for it.

The only times I’ve been empowered to pitch directly to client as a freelancer was in a high level cd role, or in an indie setting with a lean team.

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I worked on global accounts where the team was rebriefed almost daily. You can’t skip those meetings, or you are lost for the day. Good luck finding a minute with senior leadership. They are booked solid.

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