Have been asked for content knowledge during interviews (eg what do you think are the most exciting innovations in xxx fields). I was like “what do I know, I’m a consultant...” need to pick up some real knowledge

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That’s funny. My McKinsey interview included a section on, “name all the KPI’s for a wine & spirits wholesaler.”

Deep industry knowledge is just table stakes for entry-level jobs these days.

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Did you interview for expert job at mckinsey? Otherwise that is odd..

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