Help desired from anyone who made the switch into tech for product management or product marketing management:

Currently an Account Manager/Project Manager at PR Comms agency (1yr) and want to make the switch back to tech.

I have sales (both tech + retail), marketing, social media and account management experience (5 yrs total additional exp). I’m finding I’ll need a PMP or a Product Management cert to “have more experience” to get back in.

Any advice from those who got into tech for PM/PMM?

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No cert is actually needed in my experience. I made the switch from a non tech background with 1 year of experience and do career coaching on the side. Lmk or DM if you want my calendly

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Yeah feel free. https://calendly.com/careerhustler/60mins

PMP helps but going to your local PMI events is actually more useful - I’ve found that those events are a great place to hear about new roles and network a bit

I moved from project management to product management but took the long and winding path - a faster route for me would have been moving to a product role within the product like I was implementing

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You don’t need a certification but product knowledge is a necessity. I would study scrum, agile, and Product owner information

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What industries have you been in? It’s easier to transition into a Product Manager role if you already have a strong domain knowledge of the industry that you’ll be working in.

For example, I’ve previously worked as an analyst in Operations for a retail company and I was the SME for all things Accounts/Customer Loyalty Program. So I happened to be involved when the company migrated from one CRM to another and helped train other call center supervisors/agents on how to use the new platform. Later in my career, I became an Product Manager for another retail company that’s trying to do the exact same thing with Salesforce.

I find some hiring managers appreciate diverse candidates who have worn multiple hats before even though most Job Descriptions are pretty explicit about having a couple years of direct experience. But when it comes to domain knowledge, it’s just so much more valuable to have.

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