Hey everyone ,
I’m interviewing for entry level account management roles. I’ve heard doing account management at an ad agency is a great way to learn the ins and outs of the business. After doing account management, what are some of the different directions I can go? I would like to do brand strategy at some point.

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I started in entry level account management in 2020. There are many things you can specialize in… small business, middle market and large business. There are contractors, tech accounts, non-profits, human services, cannabis… the possibilities are endless. Work on the accounts for a couple of years and see which ones you like working on the most, and then get a designation for those specific accounts. I’m making over 6 figures specializing in tech accounts after only 3 years. Good luck!

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Do you work on the agency side still? 6 figures with such little experience sounds like a consulting gig

Hi! I started in Account and then transitioned to Strategy after a couple years. Agreed it’s definitely a good way to get your foot in the door and learn the business. I would say it’s easier to transition internally within an agency than trying to jump into Strat at another agency so that’s something to keep in mind as you’re interviewing.

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Account management gets exposure to lots of different areas, which can feel overwhelming at times but gives you lots of insight into how the business works.
I've worked closely with colleagues in strategy, tech, sales. I actually transitioned to an acct mgmt from a business development role. As others have mentioned, it's easier to switch capabilities within an agency.

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WLB was a big motivator, but after onboarding a new client we had won, I started to really enjoy the client facing side of the business and found out I was pretty good at it. I have continued to help with BD work related to my account, but pitching new business is tough on new parents IMHO.

You can pretty much go in any direction you want since the skills and knowledge gained as an Account Manager are applicable to any industry. The ability to build relationships, analyze customer needs, think strategically, communicate effectively, solve problems, demonstrate business acumen, and manage projects are universally valuable. This versatility allows Account Managers to transition and excel in different industries with relative ease.

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