Ad fish in Toronto 🐠

Hi all, how much of a raise would you ask for when being promoted from AE to senior AE?Would 20% be fair or too much?With that amount I’d be $10-12k away from an average Supervisor salary. Thoughts?

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You need to do some research and take in evidence of average SAE salaries. Print off examples from the LinkedIn salary tool, salary survey data and job postings. Then you build a case for that amount. It doesn’t matter what the % increase is, it’s about asking for fair market rate. If you’re being promoted you have likely already demonstrated your value. Hope this helps!

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This!! ⬆️

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I’d ask for 20% if you think you won’t be laughed out of the room. Part of that is how you present it. I would give a case of why you’re worth an extra 20%. Show them how you have earned it. You’ll have to sell yourself. Don’t assume your hard work will have done it for you. At the end of the day you are asking your boss to present a case to the accountants. He/she will be up against cold hard numbers, so give them an idea of your value. Agencies, especially networks, are motived to give as few raises as possible. In my experience it’s a miracle to get a 10% bump. But prove me wrong.

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20% is fine. As long as you explain/justify why. I wouldn’t be too concerned about what AS’s make. Best of luck!

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You are not getting 20% at a holding company shop. You would be lucky to get 5%. Expect 1-3%. Independents don’t follow that, they don’t have bosses in NYC.

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Thank you everyone for your input, much appreciated.

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