Hi! Started a new position as a strategist less than a month ago. Previously in acct. Looking for recommendations on articles/classes/etc. on how to write an amazing brief. Or any strategy tips in general for someone new to the role.

like
Posting as :
works at
You are currently posting as works at

Check out Julian Cole’s planning dirty resources for lots of planner wisdom.

One thing it took me a while to learn is that different tasks need different types of briefs. Briefing a big brand refresh campaign, well you probably need a big brand insight. Briefing a big cultural moment, we’ll you’ll need more cultural insight. Briefing a :60s instructional video, you probably don’t need fancy strategic footwork. You just need to make the ask as simple and clear as possible and get out of the way.

Identify what the task at hand is and then pull in the information that seems relevant to that task. This is where brief templates fall down when they are treated as gospel vs a list of sections you may or may not need.

likehelpful

Take a look at @markpollard on IG and would recommend his book Strategy is Your Words. He also runs a strategy resource site and podcast called Sweathead.

likesmarthelpful

Oooh there’s some great books! junior by Thomas Kemeny, the practical pocket guide to account planning, hey whipple (kinda basic but really fun read and most strategy classes made me read it lol). As far as workshops, I took a good one with Planning Dirty Academy! They have so many resources

likehelpful

The On Strategy Showcase podcast has been helpful for me to understand how to dissect a client challenge and translate that into compelling briefs/creative

likehelpful

Ask your manager they should be training you

like

This is a very controversial opinion but def try out Mark Pollard’s strategy course!

like

I've seen overly lengthy debates on this person... Is he THAT polarizing, what is it that irks people so much about him?
I'm on the fence and need a level-headed explanation.
Merci beaucoup!

like

Hit me up!

like

Truth, Lies and Advertising by Jon Steel. Also, read the winning APG papers. That is all you need.

helpful

Have a real insight and punch the reader in the face with it

Related Posts

I’m at Withum, a public accounting firm, and the company is currently hiring a range of positions from entry-level staff accountants (audit and tax) with a start date of November 2023 to senior managers.
Withum is ranked 22 in the nation by INSIDE Public Accounting and also received many other accolades (Forbes, Fortune, Vault, etc.). I want to help people out, so if you are interested, please shoot me a message!

like

Would Middle East offices still hire many people this year or sort of at a hiring freeze? (Think post-mba level)

like

Have a final round of interviews as a remote candidate for a team that mainly lives in NYC. Hiring manager said during first interview that my location / remote status doesn’t matter and he has no concerns with hiring remotely for the role. How do I sell myself as a remote candidate to the other 4 team members I am meeting, knowing they all are located in the same city?

like

I'm looking to apply for a Principal , Prod Svs. App Support position in Chennai.

Does anyone what the typical salary range is for this designation?

YoE: 13
CCTC: 21.3L

Hello all, I have received an offer from tiger Analytics for Data Scientist role. Kindly suggest if I should join the company in the recent events of layoffs and recession?

like

I am currently working as Operations Manager @Zee5 with EOY.

Have a interview scheduled for Capgemini for "Program manager" Role

Should I attend this interview and what questions- Should I expect ?

Hi fishes,

I got selected for sps T4, however I'm uncertain about the job role , if anyone could give insight about how the role is and what are the growth opportunities it would be great!

Thanks in advance!!! 😊

likehelpful

Hi 
Can anyone refer me for a data science analyst role in Amex

Thanks .

Healthcare Consulting/Consultant referral? Medical doctor, experienced in data collection, advanced statistical analysis, leadership skills, communication skills. Looking for a job in New York.

like

Hi Guys, I am on a Systems Engineer position at TCS working in middleware technologies in integration area with 3 YOE, having GCP certification . Now I want to switch. Can someone suggest me for which job position I should apply in Capgemini?

like

Just got laid off today.... anyone hiring account executives? 3 years experience working across integrated campaigns in multiple industries. Hungry and eager to get back into the weeds!!

Hi All,

I am looking for a switch, a short introduction of mine

1 - I have completed my bachelor in textile currently pursuing Digital Marketing Analytics from NMIMS

2 - 5+ YOE in eCommerce Operation - (Amazon, Flipkart, Myntra, Nykaa, Paytm, Snapdeal, Tata Cliq, Ajioetc)

3 - Currently working with Audientes (Denmark) Company

4 - Achieved certification from Amazon and Flipkart

5 - Current and Preferred Location - Hyderabad

Please refer if you have any references Thanks

#hiring #jobhunt

Hello All,
I have a total of 2.6 years of experience and 1.6 years relevant with the java and spring boot framework. Currently I am looking for a java backend developer positions. Any referral/suggestion would really be appreciated. I am available to join immediately.
Thanks in advance 👍🏻

Below is my tech stack:

Core Java
Advance Java
Spring MVC
SpringBoot Framework
Hibernate Framework
Collection Framework
JDBC
REST api
MySQL
HTML/CSS

like

Hi Guys can anyone refer me for the position of data and analytics analyst Job Identification NO :210362477..THANKS IN ADVANCE!

like

Can anyone help me out with a sample sales
territory plan? I’m looking to move from a fully inbound sales role to an external role managing a specific territory. This is going to be a change and a challenge that excited for! Any advice/tips would be most appreciated!

After 13 years in government, really want to get out. Anyone have experience convincing the rest of the world you’re not a “government employee”? I think hiring managers see government work and assume I’m lazy. Ways to get around this?

like

Hi Fishes,


Could anyone please provide me referral for Business Analyst in Reliance Jio.

TIA

like
like

More Posts

How much do senior UX designers make nyc?

like

Hi! I interviewed for a Digital Marketing Analyst for an agency for Data Center and Telecom PR/ Tech. Since we are virtual country wide, he asked what my salary requirement would be for this role. I haven’t had this type of position before and am unsure what to say. I want to reach for the stars but don’t want to come across with a scary offer. Can anyone advise or have any salary ranges? No info on Glassdoor for salaries at the company! I will be living near the SF Bay Area.

like

I've seen people say that if you're underpaid, you can't just outline your contributions because your manager needs a compelling reason for finance to bump your salary and they need to prove you're underpaid. So how do I present my case that I'm being underpaid other than "my friends make this amount in their role" or "Glassdoor says this" when finance can find rebuttals for these arguments?

like

Hello, in my previous organisation I worked in development domain (Oracle IAM Tool and Java)and my post was software Engineer, i joined Wipro as project Engineer in April 2022 and was assigned non technical project as an analyst.

I fought my way hard to get released from the project. However my designation is changed as Analyst. Should I ask for change in designation as I know that analyst is non-technical profile? Would my designation impact my future role as well?

like

Anyone have any advice on how to convince an absentee owner to invest in his own business? Even just being at least present here. I've tried everything I can think of and I can't even get a text reply from the guy

like

Anyone want to DM? ☺️

When you get distracted looking at FB on the metro and it takes a minute to figure out where you are exactly 🙋‍♀️

like

Anyone else having sudden issues with Getty charging for easy access comps?

like
like

Hey, if I ask Accenture HR 60-70% hike but their budget fall in 30-40% range, will they try to convince me or simply put my application on hold?
Please help.

like

Insight into Jones Day L&E practice?

like

How to renegotiate with pwc for more fixed

likefunny
like

I got an offer at Nokia, and my new manager said that she wanted to put me in the higher salary bracket however the HR insisted that we lowered the range. That caused me to receive a much lower salary than expected. Should I renegotiate even when my manager said that she tried giving me more. Does HR really play that big of a role in this?

like

The agency I work at has been struggling for more than 1.5 years. A mass exodus ensued naturally. Do I stay or go too? I'm not that unhappy and things have to get better?

like

Staying at the Ritz and STR in the Maldives so expecting good service and reading mixed things about tipping. I usually don’t tip much at hotels (never really thought about it) but what do people do? Is there an expectation and would the amount be based on like room rate or just a flat daily per day?

like
like

I got offers from Tata Consultancy - 18 fixed+4.3 VP

Birlasoft - 25L agreed on initial call. HR round pending.

Tech:Mainframe, YOE: 11.5
15 days notice left.

TCS asking for joining confirmation within 3 days.

Is it worth rejecting TCS, for 10% more package from birlasoft.

TCS better on:
Health insurance
More Yearly leaves
No relocation
No shifts

Birlasoft better on:
More package
May get joining bonus.

Help me decide which one to choose?
If any other factors to consider?

like

Larsen & Toubro Infotech LTI vs Tech Mahindra which good to join for 7 yoe.
Both are offering almost same CTC.
Larsen & Toubro Infotech or Tech Mahindra

like

Almost Monday, back to the grind 😪😪

like

Additional Posts in Strategy & Planning

Less of a question, more of a request... stop asking your junior BIPOC strats to work on BLM briefs because they are the only voice of color on your team. In a time where we need support grappling with our very REAL realities and how it impacts how we show up in the agency, the LAST thing we need is an “opportunity” to express our “unique POV” on a diversity brief (that we won’t even get to speak to none the less). Imagine having to chanbel your trauma into a deck to sell in an idea to clients?

likesmartfunny

Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

likehelpful

Looking for similar programs to GFBM. Any great workshops or programs that are helpful for young strategists

like

Would anyone be willing to share their resume? I’d love to see how people with 10+ years experience are framing up what they do in strategy.

likesmart

Can you be a brand strategist and hate competitive reviews? Today’s philosophical pondering

like

Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

like

Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Anyone know of anything interesting?

Thank you kindly.

like

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

If Arya Stark from GOT worked in advertising, she would be a strategist...

like

If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

like

Hello! I just started freelancing after 12 years of corporate life with a mix of media strategy, consumer insights and ux research, both agency and brand side. I’d love to connect with other strategists that lean towards the research side of things 😄 or anyone whose team may need some extra hands for project work, parental leave / sabbatical covers, etc. thanks!!

like

What blogs, podcasts, twitter accounts, newsletters etc. should ever planner follow?

like

where my mid 40s and up peeps at? where you working and what are your next career moves? life moves?

like

Top agencies to complete an internship in Detroit area?

Anyone work at Instrument’s PDX office? Just applied for the Senior Strategist position. Have both UX and Brand experience. What’s it like to work there? Looking to move back to the PNW!

I’m honestly tired of being at an agency and not feeling as fulfilled as I used with strategy as a career. Have anyone here make a career change? if so, what other jobs out there - outside of agencies and client side - can you apply what you know as a strategist? Curious if anyone has done it and has some advice.

like

Looking to hire a boutique social media agency who has expertise in helping launch a CPG home cleaning product. Would need support primarily on social platforms. Ideally, the firm would also be able to create content and help determine who the target market is through data tracking and analytics. Any ideas?

like

What’s the salary band variation for strategists between health and non-health agencies?

like

Strategy pals at a loss for words here? Noooo

What is your 5 year plan?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal