Honest question- does anyone look at personal project portfolios at all while hiring a Data Analyst or a Scientist that does not have on the job experience? Most postings want some sort of understanding of the business, and while personal projects can most definitely help hone technical skills , they wouldn't do much for the business knowledge, right? Or maybe one needs to pick the correct use cases, idk.

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For junior roles - yes. I'd look at (or ask about) personal projects. Kaggle, Tableau Public, GitHub, open source contributions etc. Even go into their master's or PhD projects, where relevant.

However I would not hire someone for more senior roles without experience, if that makes sense.

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Maybe you also need a cover letter then, explaining that you're transitioning to another career track.

Also worth looking at people with similar background on LinkedIn that made the switch. What keywords do they have on their description? What courses have they taken? What skills to they highlight?

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I generally ask two questions specifically on any projects listed on your resume, technical enough to know if you built slides and cheer-led or whether you did the work.

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