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Why can't it just be called HBO? It's so confusing. Everybody grew up with HBO, and it is an extremely recognizable brand for premium movies and shows. Don't mess with what works

I assume they didn't want to use just HBO because it would cause confusion with the channel. Either way the many name changes and back and forth haven't helped either.

Agreed when I try to find it on demand, I’m always hitting the wrong one and thinking something is wrong with it.

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