How do your marketing agencies separate Project Management from Account Management? Our agency’s current thinking is to have no Account Managers / Directors, but rather Strategists and PMs sharing in a client-facing role…

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Having no account, but PMs just means that person is doing the work of two people. Years ago when some one explained the difference, they made it simple, the account person engages with the client day to day, the pm engages with the intervals (creative, production, finance” day to day. It’s pretty simple to break out responsibilities that way.

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Not well. It's very much a mashup. We have AMs and PMs both right now and it's messy. I think your agency's thinking is spot on.

That sounds like a terrible idea that is going to take away from so much that already needs to be focused on.

As a strategist, I would hate this. I don’t want to be the ones taking the clients’ calls. Not what I’m good at.

This depends on the company. Different companies have defined these roles differently. I have seen your company strategy at other companies as well.

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