How does this happen after such a tone-deaf misstep by the marketing team?

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Was it tone deaf? Or did you not like it? AE ran a high profile new campaign that generated a lot of interest in the brand and got people searching and buying. This is good news.

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I didn’t like it — it reminded me of the old Brooke Shields ad and I’ve always thought that ad was gross — but I also thought the controversy was overblown. That said, I had no idea American Eagle was still around before the controversy so the hype probably served them well.

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Misstep??!!! It was a brilliant move and people loved it! The woke train is over thank god!!

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American Eagle would like to personally thank you for helping their stock rise

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Maybe not so tone deaf after all...

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It's a big country. Turns out it's not tone deaf in the 99.99% of counties that swung to the right in large part because of absolutely bat shit crazy "backlash" to stuff like this.

God forbid, a hot white woman in an ad. What monsters. Keep it up and Trump and his goon squad will keep winning forever

Maybe because consumers don’t care what advertising people think.

Didn’t see anything wrong with the ad. It was a young girl, that happens to be blonde with big breast. What’s wrong with that?

But Levi’s and Beyoncé is okay? Also blonde and showing cleavage…

The age old not all bad looking publicity is truly bad publicity. Sometimes keeping your name on people’s mind weirdly sends business your way at times. Humanity for ya.

She represents an ideal beauty that whether you like it or not is the preference of most of the planet.

It was poorly done and is offensive. The “majority” as we have clearly seen are racist psychopaths and congratulating themselves on bad, tone deaf ideas 😂. It is so awesome here 😒

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