How does your campaign/project briefing process work with your agency? Ours has gotten overly complicated and we’re drowning in briefs!

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It's pretty haphazard!

In my experience the best way is to have a meeting or call where nobody leaves until everyone is agreed exactly what is being asked for and how success will be measured...

This solves for the fact that so many different people internally have different ideas of what a brief should be.

(Your worst fears are true - some people in house truly don't understand the concept.)

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