How many pieces does a portfolio need to be taken seriously? I’d love to start applying asap, but I don’t want to put my book out there again before it’s ready.

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Posting as :
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The amount doesn’t matter, the quality does.

likehelpful

Agreed. A CD once told me you want 2 projects that a CD will like, and one that shows consistency of thinking abilities and work. the rest is gravy

likesmart

6 min or 6 max. A bit conflicting.

likefunny

Just don't put something average in just to make the numbers.

likefunny

You’ll be judged by your worst piece, not your best, less is better

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No less than 4.
Put don't pad out with bad work.

I don't want to be wondering if the bad work was the fluke, or the good work was the fluke.

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6 yes. But quality work. You’ll find yourself replacing things you once thought were great as you build it up.

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I’d say 5-6 minimum if you’re just starting out

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Only put your best work out there. If I see 8 amazing creative pieces I assume there is more or they can do more. If I see a book with a lot of work but a lot of it is so-so I assume they don’t know what a good idea is or they are hit and miss.

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6 max

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4-6

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Sounds like 6 is the magic number! Which is good since that’s how many I have in the works. Thanks, everyone!

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Kill two of those and you'll probably have your best shot for now. Work on four more things and add one or two from those. Work on two more and see what you'd kill then. People are right. Two's not enough, eight's more than enough. But what's worth showing? If the answer is, "it's all good," chances are you're missing the opportunity to get more attention paid to your best work.

likesmart

How many angels can dance on the head of a pin? Not being snarky - but it’s pretty much a zen (not Jesuit) question. How much does it take to show you can write short form, long form, and unexpected form? How much to demonstrate you have an idea about why it (advertising) works that goes deeper than cool factor alone? Not for nothing, and everyone’s different, but I pay as much attention (almost) to it what’s not in the book as what is. Ya know?

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Just don’t use work that sucks. The rest will take care of itself. Speak well of your process and the results. Most of the time you’ll know someone at the agency and the interviews are just a formality preceding “Welcome aboard."

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As a junior you should have around 6. I currently have 12.

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6-9 projects

smart

Nice

likefunny

Honestly I won’t consider a book w 4 complete. 6 min, up to 10 but 789 are a good sweet spot. Leaves room for 1 of them to be more “fun” and not necessarily totally ad related

funny

I don't think you should have more than 10 unless they've won awards.

smart

There’s no rule, as long you keep the consistency.

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